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Tommy Hilfiger Europe to open new showroom at Piazza Oberdan in Milan

Jul '05
Leading women's wear, men's wear & children's wear designing company Tommy Hilfiger Europe B.V., a subsidiary of Tommy Hilfiger Corporation announced the opening of its new office, showroom and retail store complex at the prestigious Piazza Oberdan in Milan. The new commercial complex will house offices, showrooms, a retail store, and an adjacent concept entertainment space. This marks the Company's first step in increasing its presence in Italy since it acquired the rights to full distribution and management of the Tommy Hilfiger brand in Italy from former distributor Fincom, SPA in March 2005. This also marks the introduction of the Company's first retail location in Milan.

"We are proud to present our new home for Tommy Hilfiger in Italy, and see this as the next significant step in establishing a stronger presence for the Company in the Italian market. We believe a central Milan headquarters for our wholesale and retail operations in Italy will truly anchor the Company's position in this most critical of fashion markets," said Fred Gehring, Chief Executive Officer of Tommy Hilfiger Europe. "With the start of our first direct selling season in the showroom in July, followed by the opening of our first Milan retail store in September, this is the first step in developing Italy into a significant European market for the Company."

The complex is located at the historic Piazza Oberdan, in a landmark building measuring approximately 1,500 square meters in total. The expansive showroom will serve as the central wholesale operation for Italy, and is constructed in an atrium-inspired glass space featuring moveable, architectural elements to accommodate the following Tommy Hilfiger product divisions: Men's Sportswear, Women's Sportswear, Hilfiger Denim, Childrenswear, and several licensed businesses.

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