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First apparel with back-lighted graphics

Dec '06
Back-Lite jackets feature custom graphics illuminated by thin, flexible light panels located inside the jackets. Positioned as unique corporate gifts and high-impact promotional tools for advertisers and guerilla marketers

American Light, LLC has introduced Back-Lite jackets, the first apparel incorporating translucent custom-printed graphics illuminated from behind by thin, flexible light panels.

The proprietary design features a 16 square inch CeeLite LEC (Light Emitting Capacitor) light panel located inside the back of each jacket. Promotional graphic applications include corporate and team logos, photos and advertising messages in color, 3-D and lenticular motion.

"We're thrilled by the reactions our jackets have generated at night time sporting events, concerts and nightclubs," says Back-Lite jacket inventor Gary Shaffer, President of American Light. "A backlit image on one of our jackets is visible from a distance of up to 500 feet depending on the design, so it draws a lot of attention. When we add 3-D or lenticular motion to the graphics, the jacket creates even more buzz."

Worn at venues by company sales reps or promotional models, Back-Lite jackets are an effective tool to boost brand awareness or aid in distribution of promotional flyers and product samples. They are also offered as corporate gifts.

A quick-change graphic feature allows owners to remove and replace graphics at any time. Additional graphics can be printed at home or work on ink-jet printers using store-bought transparency film. The company also offers a selection of pre-printed graphics on its Web site, Back-Lite.com.

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