First apparel with back-lighted graphics

14 Dec '06
2 min read

Back-Lite jackets feature custom graphics illuminated by thin, flexible light panels located inside the jackets. Positioned as unique corporate gifts and high-impact promotional tools for advertisers and guerilla marketers

American Light, LLC has introduced Back-Lite jackets, the first apparel incorporating translucent custom-printed graphics illuminated from behind by thin, flexible light panels.

The proprietary design features a 16 square inch CeeLite LEC (Light Emitting Capacitor) light panel located inside the back of each jacket. Promotional graphic applications include corporate and team logos, photos and advertising messages in color, 3-D and lenticular motion.

"We're thrilled by the reactions our jackets have generated at night time sporting events, concerts and nightclubs," says Back-Lite jacket inventor Gary Shaffer, President of American Light. "A backlit image on one of our jackets is visible from a distance of up to 500 feet depending on the design, so it draws a lot of attention. When we add 3-D or lenticular motion to the graphics, the jacket creates even more buzz."

Worn at venues by company sales reps or promotional models, Back-Lite jackets are an effective tool to boost brand awareness or aid in distribution of promotional flyers and product samples. They are also offered as corporate gifts.

A quick-change graphic feature allows owners to remove and replace graphics at any time. Additional graphics can be printed at home or work on ink-jet printers using store-bought transparency film. The company also offers a selection of pre-printed graphics on its Web site,

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Tradewind International Servicing
Thermore (Far East) Ltd.
The LYCRA Company Singapore  Pte. Ltd
Thai Trade Center
Thai Acrylic Fibre Company Limited
TESTEX AG, Swiss Textile Testing Institute
Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)
Taiwan Textile Federation (TTF)
Stahl Holdings B.V.,


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