C&A, a famous garment brand, announced that they will launch first franchise shop in 2007 in Shanghai city.
Company, established in 1841, has more than 1000 franchise in EU. It registered and received the retail business license and has directly purchased for more than 30 years in China.
According to them, their tactic and supply chain's management system to enter Chinese market and rule: 'C&A (China) Supplier Action Rule' will be suitable for all C&A (China) clothing suppliers.
It is an important step of C&A long-term development tactics to enter Chinese market.
Fibre2fashion.com News Desk-China