Movie Star & Frederick's jointly to tap intimate apparel market
20 Dec '06
3 min read
Ms. LoRe stated, “We are thrilled with this transaction, which represents a unique opportunity for Frederick's to build on the significant momentum we have in the marketplace and further expand our retail presence in our target growth markets, as well as the direct channel."
"Movie Star's exciting intimate apparel product designs and reliable contract manufacturing capabilities will be a great benefit to Frederick's, as we aim to add new Frederick's of Hollywood locations over the next three years and strengthen our competitive position in the intimate apparel market, in retail stores as well as in our online and catalog businesses.”
Mr. Knigin added, “The proposed transaction is a wonderful opportunity for our shareholders. We will be able to participate in the growth of one the world's most prized intimate apparel brands as we execute our growth plans."
FREDERICK'S OF HOLLYWOOD has been recognized as one of the world's most well-known brands, with more than 130 specialty retail stores nationwide, a world-famous catalog and online shop.
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