S. P. Apparels to unveil Crocodile store with Grey brand identity
30 Jan '07
3 min read
Mr. Sanjay Chandrasekhar, Vice President-Retail, S. P. Apparels Ltd, added, "In lieu of the retail boom in the country, we are aggressively strengthening all the retail channels. We have streamlined and revamped the distribution set-up for the Crocodile brand in the South, East and the Western markets of India. This new exclusive retail store and other upcoming new stores on the retail front will enable us to showcase the complete spectrum of Crocodile products to our loyal customers."
"Simultaneously, in our bid to explore multiple retail formats so to reach out to all prospective target groups, we have already initiated talks with several established players and chains in the organised retail sector seeking brand presence and visibility. We are rolling out 7 such company owned The Crocodile Store across India before April 2007 in Bangalore, Hyderabad, Delhi, Noida and Salem. It will be 12 stores in the next 12 months and we will be adding more in numbers by 2010."
All these stores would be located in prime localities. The stores as stated earlier will have new international designs and formats with good backend systems and ably supported by software and a professional team. These formats will also be made available to the franchisees in the metropolitan and tier 2 cities where in we are having a lot of enquiries on the mode of operation of the outlets.
The company has set up a design studio and a fabric development team with understandingof global fashion and trends in the fashion industry to augment all the retail formats.
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