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Via Terra invests in male fashion

23
Feb '07
Via Terra Company, which manufactures school uniform plans to invest in manufacturing male T-shirts.

At present, T-shirt production stands at 10,000 pieces per month and company plans to double the figures to export it to international market, especially to Arab and European markets.

Since last year, company has started to invest in 100 percent cotton male T-shirts to concur international market.

The raw material used in production of uniform and T-shirts are imported from city of Belo Horizonte, capital of the southeastern state of Minas Gerais.

As school uniforms are seasonal products, company decided to invest in male fashion to diversify their production.

Via Terra currently produces 40,000 pieces of school uniforms per annum.


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