Last month, Shangdong branch of ZOJE SEWING MACHINE CO LTD held a promotional campaign, and the company sold 500 sets of top-grade sewing machines worth millions of RMB in a day.
In order to promote sewing machines, the company has begun to sponsor "Clothing Brand Year Prize" from 2003.
From this year, the unit has begun to hold promotional activities across the country. It is estimated that the cost will be over RMB1 million.
Apart from making Zhongjie brand well-known, company hopes to build up domestic sewing machine's brands.
Fibre2fashion News Desk - China