Interviews
Spykar Lifestyle inaugurates its first store in London
26 Mar '07
1 min read
MUMBAI:
Spykar Lifestyle's launch of its first store in London has also provided a platform to take its 'Indian Fashion U:th Icon' status across globe.
Spykar Lifestyle is attempting to extend its reach across the global stage with this initiative, informs an official release.
The brand has teamed up with movie Namaste London for celebrating the opening of its first store.
This is because Namaste London is driven by the core concept of the film, about an Indian 'Bravo' travelling to UK for his love.
"Indian Brands are being recognized internationally at a higher magnitude. Today the audiences understand fashion and have various brands to chose their clothing line from, we feel the best way to connect fashion is through bollywood and that's why we say a Namaste to London," said Sanjay Vakharia, Head of marketing, Spear Lifestyle.
Spykar Lifestyle's launch of its first store in London has also provided a platform to take its 'Indian Fashion U:th Icon' status across globe.
Spykar Lifestyle is attempting to extend its reach across the global stage with this initiative, informs an official release.
The brand has teamed up with movie Namaste London for celebrating the opening of its first store.
This is because Namaste London is driven by the core concept of the film, about an Indian 'Bravo' travelling to UK for his love.
"Indian Brands are being recognized internationally at a higher magnitude. Today the audiences understand fashion and have various brands to chose their clothing line from, we feel the best way to connect fashion is through bollywood and that's why we say a Namaste to London," said Sanjay Vakharia, Head of marketing, Spear Lifestyle.
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