Jet's new uniform - tribute to deep beauty of India
17 Apr '07
2 min read
Just over a year ago, on a spring day in Rome, Naresh Goyal, Chairman of Jet Airways met with Roberto Capucci through a mutual friend.
The fact that Roberto Capucci had never designed airline uniforms before, coupled with his reputation for elegant style, is what made Roberto, the perfect choice to create something never seen before in airline uniforms. For Roberto Capucci, it was a challenge to his creativity that just added to his growing love for India and her people and culture.
The Jet Airways brief was concise. Create a new look for all categories of uniformed employees that was elegant, classic, with western style and an Indian touch: A distinctive international look capturing the Spirit of New India that a young and dynamic team would feel proud to wear.
Roberto envisioned a group of smart and elegant people rather than 'air crew'. He let the inspiration of the Indian 'universe', which is often present in his creations, lead him. The result was a perfect meeting point between East and West, not seen as western influence on the eastern culture but the other way around.
Roberto Capucci said “The charisma and enthusiasm of Naresh Goyal has been a constant driving force for me and this assignment has only enhanced my great passion for India. Its people and its culture”.
On the threshold of the launch of the new uniforms, Roberto and his partner Enrico Minio are very excited.
Roberto Capucci's message to the Jet Airways' uniformed personnel today is, “Wear it with ease, pride and your natural charm, your elegance at the workplace will enhance the image of Jet Airways like no 'product' can, or ever be able to. This uniform is a sincere and humble tribute to the deep beauty of India."
The result, dynamic and professional attire designed to take airline uniforms onto the fashion runaways at airports around the world.