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Macy's to carry Shade 'Basic Black' collection

May '07
Basic Black
Shade Clothing, the first company to infuse modesty into hottest fashion trends, announced that select dresses from its “Basic Black” dress collection are now being carried in Macy's department stores.

Macy's will initially carry six Basic Black dresses: the Jane Half-Sleeve, Lucy, Ava, Kerry, Ferguson and Molly. The semi-formal dress collection fills a niche for women looking for stylish dresses that allow them to be more covered than most of today's available styles.

“Shade has taken the classic little black dress and made it modest, while maintaining the elegance and sophistication that makes you look like you just stepped off of the red carpet,” said Chelsea Rippy, Shade Clothing founder and CEO.

Basic Black is currently available at 10 Macy's locations in four states – Utah, Washington, Oregon and Idaho – with the possibility of expanding to additional retail locations in the future.

“When we introduced our Basic Black collection this past holiday season, we were overwhelmed by the demand for these dresses. There is a substantial, unfulfilled market of women wanting to look classy and stylish, but they don't want to dress overly revealing,” said Rippy.

“By partnering with Macy's, we are expanding our reach and giving more women the option to dress how they feel most comfortable – in modest fashions that don't sacrifice their great style.”

In addition to its Basic Black collection, Shade also offers women's tops, swimwear, maternity clothes and a girl's line. Shade fashions can be purchased online, in select retail locations, or through Shade Personal Shoppers.

Shade Clothing

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April 2021

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