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Shenzhen women's clothing brand fail to capture Beijing

14 May '07
1 min read

For past year, several women clothing brands of Shenzhen city have entered Beijing markets, but are not recording huge sales. Infact, many labels are sold only in small stores and are not available at super markets and malls.

In a recent investigation about the women clothing brands in Beijing city, in a total of 17 big marketplaces, a total of 481 brands are sold.

The quantity of Shenzhen city's brands account for 12 percent of all, which is highest with total of 58 brands. However, only Tangyi brand is offered by sold in the 9 big marketplaces. Other 57 brands are just sold in a only few of the malls and through most medium-sized and small shops.

In the list of 2006 women clothing sale, only one Shenzhen enterprise entered to top fifteen. Marisfrolg brand ranked eighth with a market share of 1.17 percent and share of the other women clothing brands was less than 0.85 percent.

Fibre2fashion, News Desk - China

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