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Mothers Work announces promotion of Ed Krell to COO & CFO

16
May '07
Mothers Work Inc the world's leading maternity apparel retailer announced that it has named Edward (Ed) Krell to the position of Chief Operating Officer & Chief Financial Officer.

Mr. Krell has served as Executive Vice President- Chief Financial Officer of Mothers Work since November 2003, having previously served as Senior Vice President Chief Financial Officer of the Company from the time he joined Mothers Work in January 2002 until November 2003.

In connection with the promotion of Mr. Krell, Rebecca Matthias, who has served as the Company's President and Chief Operating Officer, will now have the title President and Chief Creative Officer. Ms. Matthias continues to serve as a director of Mothers Work. Mr. Krell continues to report to both Dan Matthias, Chairman of the Board and Chief Executive Officer, and Rebecca Matthias.

Rebecca Matthias, President and Chief Creative Officer of Mothers Work, noted, "We are very pleased to announce Ed's promotion to COO & CFO, which reflects the broad scope of his current responsibilities and his overall importance to our executive management team."

Since he joined us in 2002, Ed has played a key role in not only our financial activities, but also in devising and implementing our strategic and operational initiatives, including our multi-brand store strategy, to expand our leadership position in the maternity apparel business and increase shareholder value.


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