G&K Services announces strategic deal with Dockers
06 Jun '07
2 min read
G&K Services Inc announced a new strategic agreement with Dockers San Francisco, a market leader in men's and women's apparel. Under this agreement, G&K will exclusively represent Dockers apparel as part of G&K's direct sale and rental apparel offering for the uniform industry.
"We are very excited to partner with Dockers San Francisco," said Richard Marcantonio, G&K's chairman and chief executive officer. "Our strategic vision focuses on providing innovative solutions to enhance our customers' image and safety needs."
"The strong Dockers brand, combined with the innovative style and comfort of their apparel, creates an enormous market opportunity within our industry. This agreement further demonstrates our commitment to meeting the needs of the marketplace while enhancing our competitive advantage."
G&K will initially market and sell Dockers apparel as part of its uniform direct sale offering to large national customers. Over the coming year, G&K will expand the offering of Dockers apparel to its direct sale catalog and rental customers.
"Our new partnership with G&K Services makes a lot of sense for us, as they have a wealth of experience in the uniform category and an innovative approach to doing business," said Jim Tibbs, senior vice president, men's merchandising and design, Dockers San Francisco.
"This partnership adds another dimension to our business and enables us to connect with customers in a new way with quality Dockers products they know and trust."
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