Podium Venture comments on recent shareholder correspondence
11 Jun '07
3 min read
"Erino Clothing, a surf lifestyle apparel brand, is in its development stage. While we have had continued online sales, the brand was basically put on pause, and redesigned from the ground up. We have solidified partnerships with two national manufacturers as previously announced and will be launching Erino to the national market this fall at industry tradeshows."
"Corduroy Surf Co has opened its first retail location in Portland, Maine. We are currently working with local media to push Corduroy to the local market. This however is just the first model storefront. The entire model for Corduroy is to expand its retail locations once the model and brand have been polished."
We will also be launching in late summer / early fall the Corduroy Surf website. The retail model in place for Corduroy is a simple yet aggressive boutique application -- less infrastructure, larger margin, and better brand loyalty than typical models.
"With each storefront built on a scale of 300-500k in gross revenue annually, and a simple model to duplicate in other key cities. Corduroy will instill liquidity and brand awareness not just for itself, but also for all the Podium brands."
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