True-Motion Sportswear launches first line of casual sportswear
16 Jul '07
2 min read
A new brand of sports apparel is set to take off as True-Motion launches their first line of casual sportswear. The apparel embraces a “lifestyle beyond sport” mantra, maintaining the founder's vision that athletes have many choices of what to wear while training and competing, but pre and post workouts, there are very few choices in the stylish and casual sportswear arena.
Paul Bashforth, the company's founder, explains what True-Motion is all about. “True-Motion was founded by myself and three other passionate athletes.Each of us brings different skills, but we all share the same vision: to create a brand of casual sportswear that people will feel good about wearing. Cool styles and comfortable fabrics to embrace the active lifestyle.”
The initial launch will include a line of men's and women's T-Shirts and jackets, with a broader line extension set to roll out late summer.
Greg Stewart, the company's creative director states, “our initial goal is to start out on the conservative side, creating brand awareness and a solid customer base through our unique designs and styles.”
The four partners, Paul Bashforth, Michael Dolan, Mimi Boyle and Greg Stewart of True-Motion come from a variety of athletic and professional backgrounds, but found common ground (and each other) through their most recent passion, triathlon.
As Bashforth states, “much of the triathlon experience, especially in the longer distance races, occurs in the days leading up to and then directly after the race. We can tap into that market and offer athletes fashionable and cool alternatives to the race-branded t-shirt”.
And this is only the tip of the iceberg. With their own online store open and ready for business, as well as wheels in motion to be sold on other multisports websites and stores in the NY-Metro area, True-Motion hopes to capture an even bigger audience than their comfort zone of triathlon. Stay tuned; this is a brand that is built to last.