Brandix forecasts rapid growth and Greener operations

21 Aug '07

4 min read

Sri Lanka's apparel sector inspiration Brandix is planning to grow in to a US$ 500 million business “very fast” while going Greener by reducing its carbon footprint by 25 per cent over the next five years, and raising its on-time delivery to 95 per cent in the year ahead.

The country's largest apparel exporter whose 2006-07 revenues topped US$ 320 million told suppliers last week the Group had witnessed growth of 14 per cent up to June 2007 and would continue to aggressively invest in new growth in the current year.

Addressing a gala Vendor Summit attended by some 180 leading suppliers at the Waters Edge Golf Club, Brandix CEO Ashroff Omar said the Group is focusing on creating a compelling offer to retailers with the support of its suppliers. Towards this end, Brandix had begun sharing its key performance indicators and its customer calendar with suppliers to improve visibility and ensure that suppliers share in the challenges, he said.

Stressing that the retail environment is getting tougher in the apparel industry, Mr. Omar pointed out that at the same time, the environment was becoming an important factor in the supply chain. Unpredictable weather patterns and climatic changes had added another dimension to the business with seasonal clothing being outpaced by unexpected changes in the weather in the retail markets, he said.

Intended to brief key supply chain partners on the latest developments in the industry and at Brandix and to reward top suppliers for their contribution to the Group's growth, the Vendor Summit was attended by more than 65 overseas suppliers as well as key customers such as Marks & Spencer, Gap Inc, NEXT and Mast Industries.

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