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Casual Male XL opens new retail location in Pottstown, PA

10
Nov '07
Specialty-sized apparel is the fastest growing segment of retailing and Casual Male Retail Group, retail brand operator of Casual Male XL, Rochester Big & Tall, LivingXL and ShoesXL, is leading the way with a new outlet store opening in Pottstown, PA.

The new Casual Male XL Outlet store will be located in The Philadelphia Premium Outlets at 18 Lightcap Road in Pottstown and will be the seventeenth Casual Male XL location in the Philadelphia area, providing more convenient locations to shop for stylish big and tall clothing.

"We are excited about bringing our first Casual Male XL Outlet store to the Philadelphia area," said David Levin, President and CEO of CMRG. "With a wide selection of apparel, a variety of quality name brands and a keen insight into our customers' needs, Casual Male XL strives to be the best and most comprehensive resource for big and tall men's fashion."

According to the NPD Group, a New York based consumer- and retail- market- research firm, the U.S. men's big and tall apparel industry is nearly a $6 billion market. Casual Male XL caters to men who are 6'2" or taller with waistlines 42" or higher, and specializes in clothing sizes XL to 6XL and XLT to 5XLT, making it the preferred apparel choice for big and tall men.

Casual Male XL strives to serve this market through broad apparel assortments carried in more sizes than any other retailer through their multiple channels. A one- stop shop offering a variety of apparelfrom formal suits to casual wear to sports gear, Casual Male XL is also catering to the increasingly fashion- conscious male by recently completing a rebranding initiative of the name and design of their stores' logo to better attract a wider variety of consumers.


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