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Dillard's Tranquility features yoga-inspired multipurpose activewear

24
Nov '07

Dillard's Inc announced the launch of our new Tranquility department, which features yoga-inspired multipurpose activewear supporting the multi-faceted, busy lifestyle of our female Dillard's customer.

We recognize that our customer is living an eventful and exciting life - often juggling a plethora of household responsibilities, careers, children's extracurricular activities, demanding social calendars and exercise classes.

Dillard's is responding to make her life easier with Tranquility. This new effort provides her with apparel choices that are not only functional for the gym, but also fashionable and versatile enough to take her through her busy daily routine.

Dillard's President Alex Dillard stated, “The launch of Tranquility is a perfect example of how we are responding to the changing needs of our customer with fashions supportive of her active lifestyle and reflective of her contemporary attitude.”

Inspired by the surge in popularity of yoga, Pilates and other such athletic genres, Tranquility features six amazing active apparel lines known for their style, comfort and function and is currently found in 25 Dillard's locations.

Selections from Tranquility are also available online at Dillards website. We expect to expand the department to 100 stores for the upcoming Spring 2008 season and into additional locations for Fall 2008.* Tranquility is just one more way Dillard's is working to be The Style of Your Life.

Dillard's Inc

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