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Jockey Retro-style makes bold fashion statement

26
Nov '07

As retro fashion trends infiltrate runways around the world, Jockey International Inc is introducing the spirit of the '70s to underwear drawers across the country with the launch of Jockey Y-Front Briefs, a new line of retro-style men's underwear available at Urban Outfitters, featuring Jockey's iconic Y-Front garment design.

This is the first time that Jockey products have been sold through the retailer, and the product will be available beginning November 2007.

"The youthful spirit infused into this new line is targeted toward a younger, more fashion-forward consumer," said Bob Nolan, Jockey's President, North American Wholesale and Licensing.

"We feel that the unique style and packaging of Jockey Y-Front Briefs will appeal to Urban Outfitters' consumers who are looking for iconic, retro clothes that fit their lifestyles."

The 100% cotton low-rise briefs feature bold, vibrant colors with contrasting white accent trim to create a hip, retro look reminiscent of popular styles from the 1970s.

The undergarments are sold in eye-catching, clear plastic tubes containing three pairs of briefs in assorted colors.

"We're excited to offer our customers a truly classic American brand like Jockey at Urban Outfitters," said Dan Leraris, Men's Divisional Merchandise Manager of Urban Outfitters.

"We are providing an authentic, quality product with a twist that we feel is perfect for the Urban Outfitters' customer."

In January 2008, Jockey plans to expand the collection at Urban Outfitters with the addition of a line of retro-style trunks.

Jockey's Y-Front Briefs feature incredibly soft, 100% combed cotton fabric, as well as a plush back waistband and accent trim with iconic Y-Front design for underwear that is as comfortable as it is bold and colorful.

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