Home / Knowledge / News / Apparel/Garments / Mavic launches full range of cycling softgoods line

Mavic launches full range of cycling softgoods line

21
Jan '08
A full range of cycling footwear, apparel and accessories starting in the 2009 spring/summer season.

Mavic is proud to announce a major step in its growth by launching a full range of cycling footwear, apparel and accessories starting in the spring/ summer 2009 season.

Mavic has very deep roots in cycling dating back to its creation in 1889 and throughout its history it has been pioneer in new technologies for cyclists. It is in the same innovative spirit that Mavic is developing softgoods.

Mavic has been responsible for all aspects of the adidas cycling softgoods products for the last five years (design, development, production, sales and marketing).

Mavic will continue to provide the same level of service to our retail partners which are currently selling adidas cycling products through the Fall/Winter 2008 season.

In order to focus on the Mavic brand, the decision has been made to not renew the licensing agreement with adidas beyond December 2008.

The dedicated softgoods team has already begun extensive work on the new Mavic offer.

The Mavic softgoods range will reflect both Mavic's unique brand positioning at the heart of cycling and the innovative spirit of our products. Mavic is an innovative creator of technical products for practices as diverse as triathlon, track, road and mountain bike and this will be reflected in the Mavic Softgoods.

Mavic


Must ReadView All

Pic: EIN Presswire

Apparel/Garments | On 19th Apr 2021

EC funds campaign on disastrous impact of fast fashion

With clothes consumption increasing by 60 per cent in only 15 years,...

Pic: Target Corporation

Retail | On 19th Apr 2021

Target Corp to spend over $2 bn with Black-owned businesses by 2025

As part of its commitment to social justice and racial equity, Target ...

Pic: PR Newswire

Textiles | On 19th Apr 2021

Japanese firm Epson launches textile printer for customised clothing

Epson has launched the industrial-level SureColor F10070H...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Verticals like fast fashion won’t completely adopt personalisation on...

Textile Industry, Head honchos

Textile Industry
Head honchos

One thing is certain, online sales will go up

Textile Industry, Head honchos

Textile Industry
Head honchos

Social media critical in regeneration of businesses

Shambhu Nath Jha,

Shambhu Nath Jha

Leading research and consulting firm Fact.MR recently launched a report on ...

Harleen Kaur,

Harleen Kaur

Established in 2017 and headquartered New York, the label Harleen Kaur...

Laxmikant Rathi,

Laxmikant Rathi

With more than 60 years of experience in the textile industry, Ideal...

Daniel Odermatt, Ventile

Daniel Odermatt
Ventile

Ventile is a registered trademark used to brand a special high-quality...

Jacques Prigneaux, EDANA

Jacques Prigneaux
EDANA

EDANA has been the leading global association and voice of the nonwovens...

Steve McCullough & Marco Weichert, Functional Fabric Fair & Design and Development GmbH Textile Consult respectively

Steve McCullough & Marco Weichert
Functional Fabric Fair & Design and Development GmbH Textile Consult respectively

Functional Fabric Fair is a trade-exclusive event showcasing the latest...

Niti Singhal, Twee In One

Niti Singhal
Twee In One

Best known for convertible clothing, Indian brand Twee In One by designer...

Aprajita Toor, Aprajita Toor

Aprajita Toor
Aprajita Toor

The creations by Aprajita Toor were born out of a deep desire to create...

Vidur Adlakha & Riccardo Bennidini, La Fuori

Vidur Adlakha & Riccardo Bennidini
La Fuori

With an active presence in US, Italy and India, clothing brand La Fuori...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search