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Mavic launches full range of cycling softgoods line

Jan '08
A full range of cycling footwear, apparel and accessories starting in the 2009 spring/summer season.

Mavic is proud to announce a major step in its growth by launching a full range of cycling footwear, apparel and accessories starting in the spring/ summer 2009 season.

Mavic has very deep roots in cycling dating back to its creation in 1889 and throughout its history it has been pioneer in new technologies for cyclists. It is in the same innovative spirit that Mavic is developing softgoods.

Mavic has been responsible for all aspects of the adidas cycling softgoods products for the last five years (design, development, production, sales and marketing).

Mavic will continue to provide the same level of service to our retail partners which are currently selling adidas cycling products through the Fall/Winter 2008 season.

In order to focus on the Mavic brand, the decision has been made to not renew the licensing agreement with adidas beyond December 2008.

The dedicated softgoods team has already begun extensive work on the new Mavic offer.

The Mavic softgoods range will reflect both Mavic's unique brand positioning at the heart of cycling and the innovative spirit of our products. Mavic is an innovative creator of technical products for practices as diverse as triathlon, track, road and mountain bike and this will be reflected in the Mavic Softgoods.


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