Planalytics Weather Intelligence for Casual Male Retail
05 Feb '08
1 min read
Planalytics Inc announced that Casual Male Retail Group, the premier operator in the mid price and high end of the big and tall market, has renewed its Business Weather Intelligence license.
Planalytics Business Weather Intelligence analyzes and isolates the impact that weather has on shoppers. This includes providing insights that enable retailers to make decisions that take advantage of increased sales opportunities, preserve margins or more effectively align merchandising and marketing programs.
Casual Male Retail Group receives Planalytics Executive WeatherBrief, a weekly report delivered from the Business Weather Intelligence Platform, to gain a perspective of how weather affected sales across different locations and specific merchandise categories during the previous week. The report also highlights areas of opportunity and risk over the next two week period.
“Changes in weather will affect Casual Male's store traffic, sales and performance,” stated Scott Bernhardt, Planalytics' Chief Operating Officer. “Planalytics gives Casual Male an edge, allowing them to understand the weather influence and take actions to address it in the most effective manner.”