Home / Knowledge / News / Apparel/Garments / Men seek more coverage in swimsuits modeling
Men seek more coverage in swimsuits modeling
13
Feb '08
As the 2008 Sports Illustrated Swimsuit Issue hits magazine stands it seems as though swimsuit season will be top of mind for almost everyone.

To check the pulse of swimsuit attitudes, Lands' End, a leader in swimwear for the entire family, conducted a survey of 500 men and 500 women.

Results found almost all men surveyed (94 percent) stated they prefer more coverage when it comes to their own swimsuit.

"It's not surprising men want more coverage when it comes to their swimsuits," said Michele Casper, Lands' End spokesperson.

"At Lands' End, we have found the key to swimsuit confidence is comfort and coverage. As a result, we are offering our largest men's swim assortment this season.

Men will have plenty of options to choose from, including classic volley trunks and board shorts to cargo swim trunks and a new innovative swim short that that will easily take guys from the beach to the boardwalk."

The Lands' End Swimsuit Survey also revealed some surprising (and not so surprising) findings:
Women Agree! - Women want men to cover up when it comes to swimsuits. In fact, nine out of ten women (95 percent) prefer men have more coverage in a swimsuit rather than less.

Double Swimsuit Standards - While women want men to cover up, men want women to choose less coverage. The survey found 70 percent of men want less swimsuit coverage for women.

Lightning, Money and Models - More men believe they have a greater chance of getting struck by lightning (47 percent) versus winning a million dollars (37 percent) or dating a Sports Illustrated Swimsuit cover model (16 percent).


Must ReadView All

UK, EU agree to take more time for Brexit deal

Textiles | On 19th Oct 2018

UK, EU agree to take more time for Brexit deal

After an ongoing Brexit summit produced no tangible results, European ...

Courtesy: Pexels

Textiles | On 19th Oct 2018

US announces intent for trade deals with Japan, EU, UK

US Trade Representative Robert Lighthizer recently notified the...

Courtesy: Turtle Limited

Fashion | On 19th Oct 2018

'We are trying to imbibe multi-utility factor in menswear'

Turtle Limited, a leading Indian brand in menswear fashion, is trying ...

Interviews View All

Kaizad Hansotia, GetNatty

Kaizad Hansotia
GetNatty

Competition is the best thing that can happen to a startup

Priyanka, Studio Priyanka Rajiv

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Pratik Bachkaniwala, Palod Himson Machines

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Anupam Arya,

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Franco Ravazzi,

Franco Ravazzi

Italy-based Tessimenti E Orditi Tinti (T.O.T SRL) specialises in stocking...

Karen Lou,

Karen Lou

Australia-based Sunseeker has been creating swimwear since 1970. Sunseeker ...

Andreas Lukas, Andritz Nonwoven

Andreas Lukas
Andritz Nonwoven

With forces in engineering and process development, Andritz Nonwoven...

Kazuaki Yazawa, Purdue University

Kazuaki Yazawa
Purdue University

Scientist <b>Kazuaki Yazawa</b> has developed thermoelectric semiconductor ...

Paolo Ocleppo, Sandvik Hyperion

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Robert Brunner, Devereux

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Varsha Wadhwa, VW

Varsha Wadhwa
VW

Coming from a family that ran a business of jute and linen mills since...

Vaanee Bhatia, Gritstones Clothing

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search