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Omni-Shade apparel line earns Seal of Recommendation

23
Feb '08
Columbia Sportswear announced its partnership with The Skin Cancer Foundation and introduced a new Omni-Shade sun protective apparel line. Columbia is the first global company to receive The Skin Cancer Foundation's Seal of Recommendation, which is awarded to safe and effective sun-protective clothing with a minimum Ultraviolet Protection Factor (UPF) 30. The new Omni-Shade line will be available at retailers globally March 15, 2008 and may be available earlier in some regions.

By providing built-in sun protection, the Omni-Shade line extends Columbia's existing apparel offerings to achieve year-round protection from the elements. All Columbia garments that meet specified criteria with a rating of UPF 30 or higher, carry the Seal of Recommendation and will be featured in global consumer education and marketing programs.

The Skin Cancer Foundation is the first organization in the United States to commit itself to educating the public and medical professionals about sun safety and is the only global organization solely devoted to the prevention, detection and treatment of skin cancer.

“Sun exposure is the main cause of irreversible skin damage including sunburn, premature skin aging and skin cancer. Because recent studies show that clothing may be the most effective way to protect ourselves from these potential health risks, we are partnering with Columbia Sportswear and awarding them our Seal of Recommendation,” said Perry Robins, MD, President, The Skin Cancer Foundation.


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