IAM launches 2nd batch of 'Apparel Marketing & Merchandising'

26 Feb '08
4 min read

India's first Institute of Apparel Management (IAM) conceived to provide cutting edge education to professionals in apparel industry has started its first batch of 1 year full time PG programme “Apparel Marketing & Merchandising” in Aug' 07.

The institute has also commenced 1 year part time programme “Apparel Retail Merchandising” in Nov'07 for working professionals to pursue careers in apparel industry.

The Institute has now commenced its second batch of 1 year full time PG programme “Apparel Marketing & Merchandising”. The orientation programme was conducted on 6th February'08 whereas various speakers from the industry were present to share their thoughts & highlight prospects for apparel industry.

This one-year programme aims to create managers with the skills, knowledge and attitude to meet the demands of apparel industry. The programme is structured into 2 semesters.

Moreover, as a part of the course curriculum, students will also undergo an 8-weeks internship after completion of the 1st semester in leading Apparel, Export, Retail & Domestic organizations in India or 4 weeks Customized programme in partnership with London College of Fashion, UK followed by 4-weeks internship in leading Apparel Export, Retail & Domestic organizations in India.

The customized programme aims to provide an understanding of the UK market in terms of buying patterns, retail structure and formats.

The objective of international exposure is to provide the understanding of international perspective of fashion and apparel management.

The orientation programme started with Dr. Pradeep Joshi, Director, Institute of Apparel Management addressing the students.

He dwelled at length on the importance of Apparel Marketing & Merchandising programme and provided a brief of the programme structure besides the introduction of the faculty and officers to the students.

The students of the programme were then exposed to the thoughts of a galaxy of well-known speakers, sharing their experiences.

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