In 1935 Jockey International Inc, shocked the world by introducing the world's first men's brief. Jockey announced that it would award the winner of the JockeyUnderWars.com Tournament with $25,000 – all for just dancing in his or her underwear!
“It's that time of year when people are thinking about college basketball and filling out tournament brackets to guess who will be the championship winner,” said Patty McIntosh, Jockey's Internet Marketing Manager. “We thought we'd give people a chance to win some money with the JockeyUnderWars.com Tournament – probably a lot more than they would at their office pool!”
JockeyUnderWars.com uses a typical tournament bracket system to create head-to-head matches, or dance contests, for individuals or groups that post videos of themselves dancing in their underwear.
“We call our contestants UnderWarriors,” said McIntosh. “JockeyUnderWars.com makes it easy for UnderWarriors to create a profile, choose their music, film their dance moves and post their video on the site.”
The real fun starts when one UnderWarrior challenges another and the voting begins.
Each participant on the site creates an UnderWarrior character and profile, and can even engage in some good-natured trash talking with other players to heighten the competitive spirit and further engage voters. UnderWarriors can solicit votes by sending links to their matches to friends and posting their videos on social networking sites.