Home / Knowledge / News / Apparel/Garments / Dance & win JockeyUnderWars contest

Dance & win JockeyUnderWars contest

05
Mar '08
In 1935 Jockey International Inc, shocked the world by introducing the world's first men's brief. Jockey announced that it would award the winner of the JockeyUnderWars.com Tournament with $25,000 – all for just dancing in his or her underwear!

“It's that time of year when people are thinking about college basketball and filling out tournament brackets to guess who will be the championship winner,” said Patty McIntosh, Jockey's Internet Marketing Manager. “We thought we'd give people a chance to win some money with the JockeyUnderWars.com Tournament – probably a lot more than they would at their office pool!”

JockeyUnderWars.com uses a typical tournament bracket system to create head-to-head matches, or dance contests, for individuals or groups that post videos of themselves dancing in their underwear.

“We call our contestants UnderWarriors,” said McIntosh. “JockeyUnderWars.com makes it easy for UnderWarriors to create a profile, choose their music, film their dance moves and post their video on the site.”

The real fun starts when one UnderWarrior challenges another and the voting begins.

Each participant on the site creates an UnderWarrior character and profile, and can even engage in some good-natured trash talking with other players to heighten the competitive spirit and further engage voters. UnderWarriors can solicit votes by sending links to their matches to friends and posting their videos on social networking sites.


Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 28th Feb 2020

Cambodian PM urges PRC to export raw materials by air, sea

Prime Minister Hun Sen recently urged Chinese ambassador to Cambodia...

Pic: Shutterstock

Textiles | On 28th Feb 2020

Pak govt urged to help clear consignments from China

The Sindh Industrial Trading Estate (SITE) Association of Industry...

Pic: EuroShop

Retail | On 28th Feb 2020

2,300 exhibitors from 57 countries attend EuroShop 2020

A total of 2,300 exhibitors from 57 countries took part in the retail ...

Interviews View All

Textile industry, Head honchos

Textile industry
Head honchos

It is a well-calibrated budget

Karan Toshniwal, Orange O Tec

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Textile Industry, Head honchos

Textile Industry
Head honchos

African fashion has a strong identity

Marcel Moser,

Marcel Moser

Switzerland-based Benninger is a leading manufacturer of technologically...

Yariv Bustan,

Yariv Bustan

Founded in Israel in 2015, Twine Solutions is a tech start-up that has...

Dejan Lalevic,

Dejan Lalevic

Mesdan SPA, a subsidiary of Italian firm Savio Macchine Tessili,...

Mr Hartmann Huth, Trevira GmbH

Mr Hartmann Huth
Trevira GmbH

Trevira GmbH is an innovative European manufacturer of high-value branded...

S Ziya Gumuser, Teknomelt

S Ziya Gumuser
Teknomelt

Turkish nonwoven manufacturer Teknomelt has been around for only seven...

Robin Grankvist, OrganoClick AB

Robin Grankvist
OrganoClick AB

Robin Grankvist talks about PFCs, additives and various chemicals used in...

Vaanee Bhatia, Gritstones Clothing

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Sweta Agarwal, A Humming Way

Sweta Agarwal
A Humming Way

A Humming Way (AHW) is inspired by the old-world regalia of Rajasthan...

Prathyusha Garimella, Prathyusha Garimella

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search