Interviews
News Flash
OmniaLuo's strategy to focus on domestic expansion
12 Mar '08
3 min read
• Beginning April 2008 and each month thereafter, OmniaLuo will have a prominent media placement/advertisement in the Chinese version of Harper' Bazaar. Total monthly circulation for this publication in China is approximately 645,000.
Extension of Target Demographics and Clothing Lines:
The current target audience for OMNIALUO brand apparel is the growing class of urban and affluent female professionals between the ages of 25-35. OmniaLuo plans to launch "OmniaLuo Collections," a new higher-end line targeting affluent female executives between the ages of 35-45. The Company expects the new "OmniaLuo Collections" line to account for up to 20% of total 2008 revenue.
Continued Development of Operational and Corporate Infrastructure:
In February of 2008, OmniaLuo began the implementation process of a state-of-the-art inventory system throughout its stores in China. The Company will continue to implement this new inventory management system in all existing and new stores as part of its continued effort to improve operational efficiencies and decrease inventory holding costs.
In addition to its focus on operational infrastructure, the Company will continue to expand and strengthen its management team with experienced industry leaders.
Quarterly U.S. Investor Road Shows and Conferences:
Beginning with the second quarter of 2008, OmniaLuo will schedule quarterly U.S. investor road shows and conferences. The primary focus will be to introduce OmniaLuo to new and potential investors, while keeping existing investors fully informed and up to date on Company operations.
NASDAQ Listing Upgrade: As part of the Company's long-term goal of becoming a fully valued, liquid stock, OmniaLuo plans to file for a NASDAQ listing upgrade during the third quarter of 2008.
Extension of Target Demographics and Clothing Lines:
The current target audience for OMNIALUO brand apparel is the growing class of urban and affluent female professionals between the ages of 25-35. OmniaLuo plans to launch "OmniaLuo Collections," a new higher-end line targeting affluent female executives between the ages of 35-45. The Company expects the new "OmniaLuo Collections" line to account for up to 20% of total 2008 revenue.
Continued Development of Operational and Corporate Infrastructure:
In February of 2008, OmniaLuo began the implementation process of a state-of-the-art inventory system throughout its stores in China. The Company will continue to implement this new inventory management system in all existing and new stores as part of its continued effort to improve operational efficiencies and decrease inventory holding costs.
In addition to its focus on operational infrastructure, the Company will continue to expand and strengthen its management team with experienced industry leaders.
Quarterly U.S. Investor Road Shows and Conferences:
Beginning with the second quarter of 2008, OmniaLuo will schedule quarterly U.S. investor road shows and conferences. The primary focus will be to introduce OmniaLuo to new and potential investors, while keeping existing investors fully informed and up to date on Company operations.
NASDAQ Listing Upgrade: As part of the Company's long-term goal of becoming a fully valued, liquid stock, OmniaLuo plans to file for a NASDAQ listing upgrade during the third quarter of 2008.
OmniaLuo Inc
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