Home / Knowledge / News / Apparel/Garments / Saab to launch ecological clothing collection

Saab to launch ecological clothing collection

21
Mar '08
Our planet is in trouble. 200 years of industrial and agricultural development have put the sensitive ecological systems off balance. The problems are man-made. Most of us realise that we can overcome these problems, even if it's a long way to go. But we can't go on like before.

At Saab we are convinced that responsibility, performance and the pleasure of driving can - and must - co-exist. Despite our limited size we act at the forefront. Acting in the smaller scale shouldn't stop us from thinking big. That's why we introduced Saab BioPower engines, and that's why we now combine it with hybrid technology in the Saab 9-X BioHybrid.

To make our point and to encourage others it is necessary to challenge the conventional. And that's one of the reasons why we join forces with another Scandinavian, design-driven company and launch an ecological clothing collection, based on 100 per cent bio-cotton and Fair Trade.

Reflective Circle is a company dedicated to ecological production, all the way from soil and seed to the finished garment and the distribution chain. The vision and the values embrace sustainability and ethics in a holistic and very practical way. And their clothes are designed to perform just like the Saab cars.

Automotive and clothing are two industries with a particular responsibility. They represent a substantial share of environmental impact. That also means that the potential improvement is huge. There is no reason to wait any further. Even if we cannot define the ultimate and final solutions, we are obliged to take the first steps in the direction we know is right.

Saab Automobile Global


Must ReadView All

US President-elect Joe Biden. Pic: Stratos Brilakis / Shutterstock.com

Textiles | On 27th Nov 2020

Not much change in trade policies anticipated under Biden

US President-elect Joe Biden seems more assuring to the European...

Pic: Shutterstock

Apparel/Garments | On 27th Nov 2020

Bangla RMG units to get loans for COVID safety measures

Bangladeshi garment units will get low-cost funds up to Tk 30 crore...

Pic: Shutterstock

Retail | On 27th Nov 2020

Macy’s Q3 FY20 digital sales grow 27%

Macy’s, a US-based premier omni-channel fashion retailer, reported...

Interviews View All

Pratik Bachkaniwala, Palod Himson Machines

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Karan Toshniwal, Orange O Tec

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Rashi Menda, Zapyle

Rashi Menda
Zapyle

Every fifth sale we make on Zapyle is a repeat purchase

Akash Sehgal,

Akash Sehgal

Part of retail and hospitality conglomerate Landmark Group in Dubai,...

Rushiraj Mulani,

Rushiraj Mulani

The Shradhdha Group of companies was established in 2010 and is based out...

Puneet Jain & Yatin Jain,

Puneet Jain & Yatin Jain

Odhni is an indutva or ethnicwear brand started in 1999 by the Jain...

Karan Bose, Hula Global

Karan Bose
Hula Global

Hula Global, a leading isolation gown manufacturer in India, has been...

Tiasha Renganathan, Twinery Innovations by MAS

Tiasha Renganathan
Twinery Innovations by MAS

Twinery-Innovations by MAS is the innovation arm of Sri Lankan company MAS ...

Pranesh Sridharan & Berndt Koll, Lenzing

Pranesh Sridharan & Berndt Koll
Lenzing

The Lenzing Group produces Lenzing Lyocell and Modal cellulosic fibres of...

Varsha Wadhwa, VW

Varsha Wadhwa
VW

Coming from a family that ran a business of jute and linen mills since...

Tony Ward, Tony Ward

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Niti Singhal, Twee In One

Niti Singhal
Twee In One

Best known for convertible clothing, Indian brand Twee In One by designer...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


November 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search