Home / Knowledge / News / Apparel/Garments / Maidenform backless bra to epitomize your voluptuous beauty

Maidenform backless bra to epitomize your voluptuous beauty

25
Mar '08
Backless fashions are all the rage this spring! From special occasion to ready-to-wear, designers are including sexy backless styles in all of their spring collections. But who can really wear these fashions? Most women today are in desperate need of bra support! The first ever Breakthrough Backless bra by Maidenform is here in time to offer women all the support they need this spring.

Thanks to the ABC's hit reality series “American Inventor” -- from “American Idol” producers FremantleMedia North America, Simon Cowell's Syco Television and Peter Jones TV Ltd. - our fashion worries will soon be over. Originally created by runner-up contestant Elaine Cato, the new Maidenform Breakthrough Backless Bra is the first product ever to be brought to mass market.

This new foundation features a completely backless construction with silicone wire channeling that prevents slippage. Now women don't have to shy away from the latest backless fashion trends and can feel sexy, feminine and supported - all at once!

A born entrepreneur and single mother of two, Elaine Cato was not afraid to put her invention to the test. Like the producers and judges on “American Inventor,” Maidenform immediately saw the undeniable promise of her creation, working diligently with her to bring the design to fruition and later to mass market. Today, the Breakthrough Backless Bra, armed with Elaine's concept, has created an undergarment aimed to perfectly round-out every innerwear wardrobe.


Must ReadView All

US President-elect Joe Biden. Pic: Stratos Brilakis / Shutterstock.com

Textiles | On 27th Nov 2020

Not much change in trade policies anticipated under Biden

US President-elect Joe Biden seems more assuring to the European...

Pic: Shutterstock

Apparel/Garments | On 27th Nov 2020

Bangla RMG units to get loans for COVID safety measures

Bangladeshi garment units will get low-cost funds up to Tk 30 crore...

Pic: Shutterstock

Retail | On 27th Nov 2020

Macy’s Q3 FY20 digital sales grow 27%

Macy’s, a US-based premier omni-channel fashion retailer, reported...

Interviews View All

Claudia Kersten, Global Organic Textile Standard

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Textile Industry, Head honchos

Textile Industry
Head honchos

Opportunity now to reimagine processes & systems in a digital environment

Mohammad Mamun Ar Rashid, UL VS Bangladesh Ltd

Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd

Productivity, creativity and innovation play a vital role in the growth of ...

Laxmikant Rathi,

Laxmikant Rathi

With more than 60 years of experience in the textile industry, Ideal...

Abhishek Dhanuka,

Abhishek Dhanuka

Vyom International Pvt Ltd, established in 2002, is one of Surat's leading ...

Larry Fontana,

Larry Fontana

Italy-based Lafer SpA is one of the most innovative surface finishing...

Razvan Popescu, Directa Plus SpA

Razvan Popescu
Directa Plus SpA

Directa Plus is one of the largest producers and suppliers worldwide of...

Michaela Griggs & Peggy Schulz, Barco Uniforms

Michaela Griggs & Peggy Schulz
Barco Uniforms

Founded in 1929, Barco Uniforms started as an apparel company for beauty...

Tiasha Renganathan, Twinery Innovations by MAS

Tiasha Renganathan
Twinery Innovations by MAS

Twinery-Innovations by MAS is the innovation arm of Sri Lankan company MAS ...

Bani Batra,

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Amiben Shroff, Shrujan

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Adriano Goldschmied, AG Jeans

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


November 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search