The website will demystify this most important feminine accoutrement and empower women with the support, resources and information needed to make good choices at retail or at home.
"Unfortunately we have almost as many bra needs as we have outfits," said Sara Sanfir, renowned owner of Sara's Lingerie in Encino Cal, and one of the site's leading fitting consultants.
"While most women crave comfort, they also know the difference that the right undergarment can make in the look and fit of their outerwear, particularly Baby Boomers and women endowed with D cup sizes or larger. And they want choices that speak to their own sense of style and personality."
Osse is a trained fitter whose own bra traumas sparked her desire to help other women with theirs. Osse also is a twenty-year veteran of the advertising industry and currently Co-CEO of a leading multicultural ad agency.
The online magazine version of BraTherapy will be emailed to two-million women each week. Women can subscribe to receive the free online publication at bratherapy.com.
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