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AE introduces MARTIN + OSA brand thru e-commerce site

04
Apr '08
American Eagle Outfitters Inc announced the launch of the e-commerce Web site for MARTIN + OSA, its brand targeting 28- to 40-year-old women and men.

MARTIN + OSA was created to fill an unmet need in the marketplace, offering a Refined Casual way of dressing that focuses on style, fit and fabric. Key categories include sweaters, denim and jackets. The designs incorporate the highest quality fabrics and materials, including cashmere, Merino wool and premium cottons.

In addition to free shipping and returns, MartinandOsa.com features easy-to-use navigation and unique shopping tools that enable customers to assemble outfits themselves or shop for outfits selected by M+OTM professional stylists.

“We're excited to introduce Martin + Osa as a global brand through our e-commerce Web site,” said Laura Dubin-Wander, president, MARTIN + OSA. “Free shipping and returns, along with the unique shopping tools, give customers a world-class online shopping experience that's both frictionless and fun.”

Shop by Outfit: Full-motion video of models wearing outfits created by M+O stylists, enabling customers to see the product on real people who are walking, turning and standing, showing a life-like view of the product's attributes. Customers can click directly on the image to select individual items or the entire outfit to buy.

Layer Your Own LookTM: This tool enables customers to assemble outfits on a three-dimensional form. Looks can be saved for a future visit or added to the shopping bag for checkout.


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