Home / Knowledge / News / Apparel/Garments / Coca-Cola launches 'Drink 2 Wear' sustainable apparel line
Coca-Cola launches 'Drink 2 Wear' sustainable apparel line
09
Apr '08
Shoppers will soon have the opportunity to make a sustainable fashion statement. Starting this week, select Wal-Mart stores across the country will display Coca-Cola “Drink 2 Wear” apparel made from recycled plastic bottles. The colorful t-shirts are made from a blend of recycled plastic bottles and cotton and feature playful, pithy slogans such as “Make your Plastic Fantastic” and “Rehash your Trash.”

The t-shirt designs and imprinted messages on the men's and women's shirts are intended to promote recycling of used beverage bottles into renewable, reusable products. Accompanying graphics stamped on the inside of each shirt depict the act of recycling a plastic bottle and remind consumers to “re-fulfill a bottle's destiny and become something great again.”

The men's t-shirt features a “4 Inside” neck label; and the women's t-shirt features a “3 Inside” neck label to indicate the number of PET bottles recovered and reused to create each shirt.

“These fun t-shirts merge trend with consciousness, reminding shoppers that small steps – like recycling a few bottles – can go a long way towards helping to preserve our environment,” said Stuart Kronauge, vice president, marketing Coca-Cola North America. “If the 200 million Wal-Mart shoppers in the U.S. purchase these shirts, they will help us reuse and divert more than 700 million bottles from the waste stream.”

Coca-Cola partnered with Wal-Mart to support the mass retailer's Earth Month program designed to highlight products in-store that can help consumers live a more sustainable lifestyle. Prominent Wal-Mart store displays will include a selection of Coca-Cola beverages in plastic bottles along with the t-shirts.

Point of purchase signage will serve as an additional reminder to shoppers to recycle their used bottles. The Coca-Cola “Drink 2 Wear” t-shirt line will be supported by a television, radio and print advertising campaign that began airing on March 30. The shirts will be available at select Wal-Mart stores across the country and on Wal-Mart.com.

Coca-Cola North America


Must ReadView All

EU agrees to set up new e-com rules to improve fairness

Apparel/Garments | On 23rd Feb 2019

EU agrees to set up new e-com rules to improve fairness

The European Parliament, the Council of the European Union and the...

Pic: rawpixel.com from Pexels

Textiles | On 23rd Feb 2019

China's textile & apparel exports up 9.2% in Jan 2019

Textile and apparel exports from China increased by 9.2 per cent in...

Pic: Artem Bali from Pexels

Apparel/Garments | On 23rd Feb 2019

Vietnam improves localisation ratio in textiles, garments

Though poor supporting industries have been traditionally considered...

Interviews View All

Md Hanifur Rahman, Aman Group

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Top executives, Textile industry

Top executives
Textile industry

Defining MSMEs on the basis of turnover makes it simpler to do business

Luke Otten, Wigwam Mills Inc

Luke Otten
Wigwam Mills Inc

Wigwam aims to recycle discarded yarn that doesn’t make it through the...

Sugandha Bhardwaj,

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Apurva Kothari,

Apurva Kothari

No Nasties was the first fashion brand in India to make 100 per cent...

Oliver Schmitz,

Oliver Schmitz

Germany-based Gmöhling is a leading manufacturer of aluminium containers...

Silke Brand-Kirsch, Schlegel und Partner

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Ayyappa Nagubandi, Broadcast Wearables Pvt Ltd

Ayyappa Nagubandi
Broadcast Wearables Pvt Ltd

Hyderabad-based Broadcast Wearables has come up with the country's first...

Mark Paterson, Technical Absorbents Ltd

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Prathyusha Garimella, Prathyusha Garimella

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Silvia Venturini Fendi, Fendi s.r.l

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Judy Frater, Somaiya Kala Vidya

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


March 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search