Home / Knowledge / News / Apparel/Garments / Oiselle announces spring 2008 collection for athletes

Oiselle announces spring 2008 collection for athletes

14
Apr '08
Oiselle Running Inc is off and running! Recognized as the "Best New Brand" at the recent 2008 Fleet Feet Conference, Oiselle (pronounced wa-zell) announced the immediate availability of their spring 2008 collection and the addition of 30 new retail partners for 2008. Oiselle designs exclusively for the woman runner and has quickly built a strong reputation as the colorful new player in the premium running-apparel industry.

"Form should be in perfect balance with function. While Oiselle is designed to help women athletes perform at their highest level, our clothes feel and look amazing. At Oiselle, it's our mission to bring a high level of both technical expertise and style to the table -- and to challenge the industry as a whole to do the same," said Oiselle Founder and President Sally Bergesen.

A competitive runner who logs more than 40 miles in a typical week, Sally knows how uncomfortable -- and distracting -- tight, billowy, or ill-fitting apparel can be.

Oiselle's spring 2008 collection features nine bold warm-weather running styles and a bright, refreshing color palette. Flattering shorts in feminine shades like "pearl blush" pair beautifully with tanks in berry-colored "rumba red" or the "heather orange" performance tee.

New spring tops continue the use of premium fabrics and wicking innovations like Dri-Release, and add a new pop of complementary color to seasonal iterations of Oiselle classics, such as last year's most popular short, the Marseille, now available in "rumba red" or Oiselle's signature "firecracker" orange.


Must ReadView All

Pic: Shutterstock

E-commerce | On 10th Jul 2020

Commonwealth, ILO join partnership for inclusive e-com

The global 'eTrade for All' initiative, which aims at making digital...

Pic: Shutterstock

Apparel/Garments | On 10th Jul 2020

Turkish H1 mask, protective clothing exports hit $573 mn

Turkey's protective clothing and mask exports hit $573.4 million in...

Pic: Bed Bath & Beyond

Retail | On 10th Jul 2020

Bed Bath & Beyond plans to shut 200 stores in two years

Bed Bath & Beyond, a US-based omnichannel retailer, has announced...

Interviews View All

Footwear industry, Head honchos

Footwear industry
Head honchos

Personalised and differentiated footwear is in high demand

Top executives, Textile industry

Top executives
Textile industry

In 10 years' time, everything will have the responsible factor integrated

Headhonchos, Indian fashion industry

Headhonchos
Indian fashion industry

Cotton consumption will keep growing in the Indian fashion industry

Marcel Moser,

Marcel Moser

Switzerland-based Benninger is a leading manufacturer of technologically...

Vikram Juneja,

Vikram Juneja

Jaquard is a training institute providing a highly specialised training...

Aditya Goyal,

Aditya Goyal

Headquartered in Surat, Anubha Industries is a specialist for sustainable...

Karl Zelik, Vanderbilt University

Karl Zelik
Vanderbilt University

A team of engineers at the Vanderbilt University has designed a smart...

Mark Brill, Birmingham City University (BCU)

Mark Brill
Birmingham City University (BCU)

<div>A technological breakthrough could see people getting messages about...

Dave Rousse, INDA

Dave Rousse
INDA

INDA, a global association of the nonwoven fabrics industry, has been...

Amiben Shroff, Shrujan

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Joe Ikareth, Joe Ikareth

Joe Ikareth
Joe Ikareth

<b>Joe Ikareth</b> has a rock-solid fashion and textiles background, which ...

Sweta Tantia, Tahweave & Garo

Sweta Tantia
Tahweave & Garo

Designer Sweta Tantia owns Garo, a couture indutva or ethnicwear brand,...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


July 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search