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Shenzhen City sets out to tap potential underwear market

18
Apr '08
Shenzhen City recently hosted the Third International Brand Underwear Fair from April 11 to 13, which saw participation by popular foreign brands like DIM from French underwear industry.

Yang Shibing, leader of China Knitting Industrial Association urged manufacturers to make the best out of local underwear industrial base, international brands underwear fair and such other opportunities to develop their regional brand.

It has been observed that due to rising cost of land and labor cost, some of the crucial orders of Shenzhen underwear industry were lost to Shanghai City and Shantou City of Guangdong Province.

Shenzhen City will now focus on brand innovation to tap the top-grade underwear market. Already, market for this particular industry in the city is developing at a pace of 20 percent annually.

In a bid to revolutionize the underwear sector and develop a niche in the domestic and international market, more than 60 enterprises of Shenzhen City will unite to set up an Underwear Industrial Association before the end of this year.

Fibre2fashion News Desk - China


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