Macy's stores and macys.com will continue to use recyclable folding gift boxes and wrapping tissue made from 100 percent recycled material.
Each year, Macy's uses approximately 48 million folding gift boxes and 255 million sheets of wrapping tissue. Bloomingdale's wrapping tissue (75 million sheets used each year) will be converted to 100 percent recycled material in spring 2008. In addition, Bloomingdale's will offer a 100 percent recycled paper and ribbon gift-wrapping option for holiday 2008.
These actions are consistent with Macy's, Inc.'s corporate strategy to adopt business practices that preserve and protect the environment.
"Our strategies for sustainability include aggressively reducing wasteful behavior, decreasing our use of scarce resources and pursuing environmentally friendly solutions whenever we have the option to do so," said Macy's, Inc. Vice Chair Tom Cole.
"As a leading national retailer with a significant workforce, we have the opportunity to make a meaningful difference in improving the environment. And we will do so. But we must operate within the bounds of good business decision-making so that the actions we take are measurable, sustainable and enduring."
By the end of 2008, the company will be hosting solar energy panels on more than 30 of its stores, primarily in California. Solar power, combined with energy efficiency projects, will reduce grid energy consumption by 40 percent in these stores.
Energy consumption per square foot companywide has been reduced by about 9 percent over the past five years. And the amount of recycled paper used in advertising materials increased by about 10-fold in 2007 alone.
Beginning in April, as previously announced, Macy's will partner with the National Park Foundation to educate shoppers and raise awareness and funds for parks across America.
It will be launched during Earth Week in conjunction with Macy's Turn Over a New Leaf campaign, which will include promoting eco-friendly merchandise and distributing free tree saplings to the first 100 customers in each Macy's store on April 22.
Bloomingdale's is partnering with the Natural Resources Defense Council to raise awareness and funds through a special electronic gift card (the "little green card") available at all Bloomingdale's stores and online.
"At Macy's Inc, we believe that contributing to a more sustainable environment is good business practice and the right thing to do for future generations," Cole said.
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