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Asian undergarment market continually expands its market share

19
Apr '08
Asian underwear market has been growing at a rapid pace. In the past 5 years, there has been an increase of 8 percent annually. Rise rate for china has neared as high as 11 percent every year.

In 2007, turnover of Asian underwear market reached US $10 billion accounting for 20 percent of the total global underwear production.

On the other hand consumption of underwear has also increased enormously especially in China and India who have a terribly high rate of population.

According to expert statistics, the population of women above 15 years of age in these two countries is likely to exceed 1 billion promising a very lucrative market for underwear manufacturing enterprises.

Significant structural changes have also been perceived in the sales channels of Asian underwear market. Earlier department stores and independent shops reflected the market order, however, now, chain shops have come into prominence with bigger retail network.

Such commendable transition indicates towards the rapid development of the Asian underwear market which is anticipated to grow massively with every passing year.

Fibre2fashion News Desk - China


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