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HBC unveils eco-friendly uniform for Olympic athletes

02
May '08
Hudson's Bay Company unveiled the highly anticipated clothing collection that Canadian athletes will wear at the Beijing 2008 Olympic Games. The collection is eco-friendly and was designed with athletes' input to ensure the Canadian team has ideal clothing to excel in Beijing's hot summer temperatures. The replica wear is being launched in Bay and Zellers stores across Canada.

The Company also announced donations of $300,000 to the Own the Podium 2010 initiative to benefit Canada's winter sports system, and $300,000 to the Road to Excellence program to benefit Canada's summer sport system. Both are part of the Canadian Olympic Foundation's action plan to create world-class programs, policies and financing that will help to place Canada amongst the top nations at future Olympic and Paralympic Games.

“Hbc has a proud history of supporting Canadian athletes as they train and compete at the Olympic and Paralympic Games,” said Rob Johnston, President, Hbc. “It is with great pleasure that we once again show our pride by outfitting the Canadian Olympic team, as well as providing financial support, in their quest for gold at the Beijing 2008 Olympic Games.”

“The Canadian team is well known for its Olympic clothing and we are confident that the stylish and functional uniforms that Hbc has created for the team in Beijing will be worn with pride by athletes and sought after by the public,” said Chris Rudge, CEO of the Canadian Olympic Committee.“I also want to recognize Hbc's generous donation to the Own the Podium 2010 and Road to Excellence programs as well as their ongoing support of Canadian athletes.”


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