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Employee uniforms help gain market share during downturns

22
May '08
And those who observe Midas' uniquely designed yellow-and-black 'pit crew' type uniforms get the subliminal message that their mechanics provide higher quality auto services."

Multiple studies have underscored the positive advertising attributes that uniform programs provide. For instance, a study by the University of Nevada - Las Vegas of 200 hospitality employees, found that uniforms heightened wearer self-confidence and contributed to positive work attitudes.

Additionally, surveys conducted by J.D. Power and Associates on behalf of the textile services industry and another by Harris Interactive Polling showed that customers have more confidence and trust in employees who wear uniforms, and indicated they believe that products and services provided by uniformed employees are of higher quality.

"What these surveys point to is that image-conscious companies with uniquely uniformed employees have a distinct competitive advantage in the marketplace and that's just that type of business edge you want during economic downturns," says UniFirst's Isaacson.

Isaacson notes there are also post-recessionary benefits. "When economies improve, conditions become more conducive for employees to seek out new jobs.

The 'team-like' atmosphere uniform programs create has been shown to be a positive influence in retaining good employees and improving overall turnover rates" all of which leads to even further gains in market share and return on investment.

UniFirst


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