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Ariat introduces fall 2008 apparel collection for boys

26
May '08

Ariat International Inc, announced the launch of Boys' Apparel and Children's Belts for the Fall 2008 season, signaling the most comprehensive collection to date for the innovation leader in performance equestrian footwear, apparel and accessories.

“Having grown up on a thoroughbred farm in Pennsylvania and as a mother of three children myself, I appreciate the need for high quality, performance footwear and apparel for riders of all ages,” said Beth Cross, President and CEO of Ariat International.

“The expansion of the Children's Collection with Boys' Apparel and Children's Belts is a natural evolution of the Ariat brand and one that I am truly proud to share with our customers.”

The Boys' Apparel Collection takes the most popular styles from Ariat Men's Collection and interprets them for the younger set.

Like the Men's Collection that inspires it, the Fall 2008 Ariat Boys' collection features performance fabrics in a completely, integrated layering system engineered for riding.

Outerwear: select from a range of styles that protect against the wind and rain as well as provide freedom of movement. Highlights include: the water resistant Cottonwood Jacket or the versatile Creekside Reversible Vest.

Mid-Layer: provides the perfect insulation, comfort and timeless style to an outfit through a variety of textures. Highlights include: Grid-textured high insulation Ridge Fleece Collection or the wind-blockingPebble Fleece Jacket.

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