Home / Knowledge / News / Apparel/Garments / Sears to launch exclusive apparel line by LL COOL J

Sears to launch exclusive apparel line by LL COOL J

28
May '08
Irv Neger, Senior Vice President, Sears Apparel, issued the following statement:

As part of an ongoing commitment to increase our relevance in the apparel industry, and bring fashions to our customers that are both on-trend and affordable, Sears will be rolling out an exclusive LL Cool J clothing collection in its fall assortment.

The collaboration between LL Cool J and Sears is the result of significant research on our part to choose an aspirational label that can be accessible to all.

Key considerations in this selection included choosing a persona that had broad demographic appeal, representing the true cross-section of the American public that Sears embodies, and working with someone who would be committed to making the good life attainable to our customers.

Not only is LL Cool J a pop culture phenomenon, his legitimacy and his talent have stood the test of time. His career has spanned more than two decades, culminating in 10 platinum albums, two Grammy awards and an NAACP Image Award in recognition of his contributions.

His staying power and his wide appeal are evidenced in many upcoming endeavors that will include the debut of his 13th album, a new television series, and film opportunities.

In essence, we wanted a brand that would resonate with an existing customer who desired authentic streetwear, and LL Cool J wanted an American icon retailer to which he could entrust his name and his vision.

Both LL Cool J and Sears have a history of being originators. As such, LL Cool J's line will speak to that shared story as well as reflect his artistry, his invention of an industry in addition to his longevity in multimedia, and his commitment to his family.


Interviews View All

Abhishek Ganguly, Puma India

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Amardeep Singh, Orient Craft

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Asim Dalal, Indo Count Retail Ventures

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Fan Liyuan,

Fan Liyuan

Chinese company Jiangsu Yingyang Nonwoven Machinery, established in 1993,...

Karan Behal,

Karan Behal

Karan Behal, founder and chief executive of top-selling brand...

Tom,

Tom

<div>Inkbank is a leading supplier of inkjet inks and inkjet printing...

Kazuaki Yazawa, Purdue University

Kazuaki Yazawa
Purdue University

Scientist <b>Kazuaki Yazawa</b> has developed thermoelectric semiconductor ...

Melissa Tate, University of New South Wales

Melissa Tate
University of New South Wales

<div><div><div><div><b>Melissa Tate</b>, a well-known scientist currently...

Eric Scholler, Groz-Beckert

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Karan Arora, Karan Arora

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Anjali Bhaskar, Samatvam

Anjali Bhaskar
Samatvam

Anjali Bhaskar has an experience of 12 years in the fashion industry. She...

Sandeep and Sarah Shaikh Gonsalves, SS Homme

Sandeep and Sarah Shaikh Gonsalves
SS Homme

SS Homme celebrates the craft of traditional tailoring through the bespoke ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


November 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Follow us on instagram

Follow

Follow Fibre2Fashion On

Follow Fibre2Fashion On


Advanced Search