Billabong bags three SIMA Image Awards
May '08
"Women's Apparel Brand of the Year" the industry's most prestigious title, was won by Billabong Girls. It was awarded for the women's apparel brand that featured the most exciting designs, increased brand appeal, and business growth at retail in 2007.
“Winning both Brand of the Year and Marketing Campaign of the Year honors from SIMA was a great accomplishment for our women's division,” said Candy Harris, Billabong Women's Brand Director. “It speaks to the innovation that is being pushed from product development to consumer marketing, always striving to blend our passion towards forward fashion and our commitment to surf.”
The “Environmental Product of the Year” was won by the Billabong Men's division. Awarded to a surf-related product created to lessen the impact on the environment, Billabong won that for the Sonic Recycler Series Boardshort, which recycles 10 plastic bottles per pair in its fabric. This joint initiative was done in conjunction with Surfrider Foundation's Project Blue.
“This recycled eco-supreme suede has become a core focus of our boardshort program,” said Billabong Men's Design Director Rob McCarty. “We are proud that we were one of the first companies to be recognized for this effort.”
The “Women's Marketing Campaign of the Year” was awarded to the women's brand that produced the most creative marketing campaign in 2007. Consideration went to women's brands that displayed a creative, cohesive and consistent brand message in print, digital and point-of-purchase materials. Billabong Girls “Overload” campaign took top honors in that category as well.
Billabong International Limited's core business is the marketing, distribution, wholesaling and retailing of apparel, accessories, eyewear, wetsuits and hardgoods under the Billabong, Element, Von Zipper, Honolua Surf Company, Kustom, Palmers Surf, Nixon, Xcel and Tigerlily brands.
billabong International
Interviews View All
Nitin Bhatia
Trend Arrest
Setting up a brand for online selling is easy, but running the brand is not
Top executives
Textile & apparel bodies
The decision to reduce GST on MMF yarn to 12% is transformational
Evelyne Cholet
UCMTF
‘France had a reputation of being big in new ideas, but poor in marketing...
Shamal and Shamal Pvt Ltd is into manufacturing and sales of textile...
Premier Looms is a leading provider of cutting-edge machinery and...
Turkey-based Temsan Air Engineering is one of the leading manufacturers of ...
Paolo Ocleppo
Sandvik Hyperion
Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...
Eamonn Tighe
Nature Works LLC
Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...
Wolfgang Plasser
Lenzing AG
The Lenzing Group is an international company headquartered in Austria...
Karan Arora
Karan Arora
Bridal couture created with rich Indian heritage, exquisite craftsmanship...
Anisha Chaudhari
Threads & Shirts
Threads & Shirts is a freshly-tailored concept providing men/women a...
Tony Ward
Tony Ward
"You have to truly understand what your client wants, know her needs, what ...
Leave your Comments
Recommended
Want to know what happened in the textile world this week? Watch now!
Follow us on instagram
FollowFollow Fibre2Fashion On
 |
