Home / Knowledge / News / Apparel/Garments / Haeftling: do good, be good – 1st time at a trade fair

Haeftling: do good, be good – 1st time at a trade fair

23
Jun '08
Haeftling present themselves even bigger with their second collection in spring/summer 2009 and take the opportunity at the trade fair JAM, Cologne, to show them at such an occasion for the first time. With a total of 70 pieces, the women and men collections will be doubled introducing new designs. These are underlined by the new Haeftling CD, which features the finest blues, jazz, soul, and country music by stars like Johnny Cash, Curtis Mayfield, and Cher, thus, giving impressions of the world behind the bars.

Premiere spring/summer 09: JAM, Rheinparkhallen Cologne, area EAST D 14.

Based on the prison style of the 1920s, 30s, or 40s, Haeftling's spring/summer collection presents hard-wearing materials, which go strong with special fabrics such as Deutschleder, moleskin, and workwear denim. Made of Deutschleder are also the prototypes of Haeftling's first handbag collection, which have been designed in cooperation with the German product designers Vogt & Weizenegger.

The hardware collection will be extended by barbecue aprons produced in the prison of Halle, Germany. The commitment to social rehabilitation is still an important part of Haeftling's strategy. Their timing is perfect for supporting the premiere of the jail comedy Underdogs with their first spring/summer collection. Cinemas, the premiere staff, and leading actors will be outfitted by Haeftling for several promotion and TV events.

Having only just restarted their online shop in March this year, Haeftling was even able to add orders from several countries of Europe and the USA to their success of the past three months. With catchphrases such as “made in prison”, inspired by “jail”, or “goodwill”, which supports social rehabilitation and Amnesty International, HAEFTLING proves do be different than the others. It´s not lifestyle, but prison style – it´s not convict look, but urban street wear.

Haeftling Jailwear GmbH & Co KG


Must ReadView All

Pic: IFC

Apparel/Garments | On 15th Apr 2021

IFC to support Haiti in revamping garment sector

IFC, a member of the World Bank Group, is supporting the garment...

Pic: Sorbis / Shutterstock.com

Textiles | On 15th Apr 2021

US textiles & apparel imports down 6.98% in Jan-Feb 2021

The import of textiles and apparel by the United States decreased by...

Pic: Shutterstock

E-commerce | On 15th Apr 2021

Vietnam companies get Amazon boost to turn into brands

The Vietnam Textile & Apparel Association (VITAS) and Amazon have...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Indian apparel industry looks poised for slow death

Textile Industry, Head honchos

Textile Industry
Head honchos

Tech in fashion industry has hit acceleration button

Textile Industry, Head honchos

Textile Industry
Head honchos

The pandemic has reinstated need for organised retail spaces in Tier II...

Benedetta Terraneo,

Benedetta Terraneo

Miko Srl, a subsidiary of US-based Sage Automotive Interiors and a member...

Seema Mishra,

Seema Mishra

Set up in January 2020 by <b>Seema Mishra</b>, the Kasrawad Art Cluster...

Laxmikant Rathi,

Laxmikant Rathi

With more than 60 years of experience in the textile industry, Ideal...

Kevin Young & Tom Lucas, Web Industries

Kevin Young & Tom Lucas
Web Industries

Web Industries is a precision formatter of nonwoven materials used in baby ...

Thomas Ong P S, NanoTextile

Thomas Ong P S
NanoTextile

Malaysian company NanoTextile Sdn Bhd taps into the potentials of...

Sachin Pendharkar, Dieffenbacher India Pvt Ltd

Sachin Pendharkar
Dieffenbacher India Pvt Ltd

Germany-based Dieffenbacher Group is a producer of high-quality composites ...

Abhishek Bajaj & Samiksha Bajaj, Samshek

Abhishek Bajaj & Samiksha Bajaj
Samshek

Samshek is a fashion forward tech brand which combines digital experience...

Megha Kumari & Jigar Mali, Label Megha & Jigar

Megha Kumari & Jigar Mali
Label Megha & Jigar

New Delhi based label Megha &amp; Jigar blends India's unique handcrafts...

Sneha Arora, Label Sneha Arora

Sneha Arora
Label Sneha Arora

Sneha Arora, an alumnus of National Institute of Fashion Technology,...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search