Home / Knowledge / News / Apparel/Garments / Team USA to wear Nike designed basketball uniform at Olympic
Team USA to wear Nike designed basketball uniform at Olympic
05
Aug '08
As the USA Basketball Men's National Team continues on its quest to reclaim hoops supremacy in international competition in Beijing, Nike is set to release a new commercial spot that captures the essence of the team's selfless play and commitment to the squad's ultimate goal, Olympic gold.

Set to the score of Marvin Gaye's memorable performance of "The Star Spangled Banner" at the 1983 NBA All-Star Game in Los Angeles, the spot takes viewers into a USA Basketball team practice and showcases the collection of star-studded athletes taking part in basketball drills and scrimmages and ultimately uniting as one team.

"This select group of players are putting aside individual recognition and instead placing their trust in the US colors and each other," said Joaquin Hidalgo, Nike Vice President of Global Brand Marketing. "The story we've created illustrates their commitment to this team, to winning, and representing their country in Beijing."

Featuring NIKE Inc athletes such as Kobe Bryant, LeBron James, Jason Kidd, Carmelo Anthony (Jordan Brand), Chris Paul (Jordan Brand) and Dwyane Wade (Converse), along with actual footage of Marvin Gaye's performance of the National Anthem, a two and a half minute version of the commercial will air on August 5, following the final episode of "Road To Redemption presented by NIKE" on ESPN2.

In addition to the two and a half minute commercial, a 60-second and 30-second version of the ad will begin airing nationally August 8. All versions of the commercial will also be available for viewing at www.nikebasketball.com. The ads were developed with Wieden+Kennedy Portland.

Outfitting Team USA:
For the Beijing Games, The USA National Basketball teams will wear a new Nike designed basketball uniform that eliminates 25 centimeters of material and reduces the weight by 31 percent when compared with current uniforms. Nike's new uniform also features Nike Aerographics, an engineered mesh providing zoned cooling that reduces up to half the yarn, making it more lightweight and breathable. An exclusively designed "We the People" graphic, inspired by USA's rich history, is also integrated into the uniform.

In addition to The USA squad's uniform design, several members of USA Men's National Team, including Kobe Bryant will wear the new USA Nike Hyperdunk colorway. The Nike Hyperdunk is 18 percent lighter than the average Nike basketball shoe and is the lightest and strongest basketball shoe Nike has ever created.

Nike Inc


Must ReadView All

India seeks more cooperation with Vietnam in 4 key sectors

Textiles | On 22nd Nov 2018

India seeks more cooperation with Vietnam in 4 key sectors

Indian President Ram Nath Kovind recently called for more cooperation ...

Courtesy: Kai Pilger from Pexels

Apparel/Garments | On 22nd Nov 2018

Bahamas urges garment firms to avail import duty waiver

The Bahamas ministry of finance recently urged retail shoe and...

Japan's clothing imports up 8.4% in H1 2018-19

Apparel/Garments | On 22nd Nov 2018

Japan's clothing imports up 8.4% in H1 2018-19

Japan’s imports of clothing and accessories increased by 8.4 per cent ...

Interviews View All

Arvind Saraf, Triveni Sarees

Arvind Saraf
Triveni Sarees

e-Commerce is still evolving fast with constant flux and surprises

Headhonchos, Indian fashion industry

Headhonchos
Indian fashion industry

Cotton consumption will keep growing in the Indian fashion industry

Amrit Sethia, SOIE

Amrit Sethia
SOIE

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Harsh Shah,

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Mala Alwani,

Mala Alwani

<div>Delhi-based fast fashion womenswear brand, Besiva, aims to bridge the ...

Larry Fontana,

Larry Fontana

Italy-based Lafer SpA is one of the most innovative surface finishing...

Ayyappa Nagubandi, Broadcast Wearables Pvt Ltd

Ayyappa Nagubandi
Broadcast Wearables Pvt Ltd

Hyderabad-based Broadcast Wearables has come up with the country's first...

Matthew Kolmes, Supreme Corporation

Matthew Kolmes
Supreme Corporation

Supreme Corporation manufactures innovative specialty yarns and safety...

Giorgio Mantovani, Corman S.p.A

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Rajesh Pratap Singh, Rajesh Pratap Singh

Rajesh Pratap Singh
Rajesh Pratap Singh

<div>Ace fashion designer <b>Rajesh Pratap Singh</b> has used Tencel to...

Sanjukta Dutta, Sanjukta's Studio

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Igor Chapurin, Chapurin

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


November 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search