Home / Knowledge / News / Apparel/Garments / Golfer D.J. Trahan to be the face of Belk Pro Tour Line

Golfer D.J. Trahan to be the face of Belk Pro Tour Line

11
Aug '08
Belk Inc announced an exclusive partnership with professional golfer D.J. Trahan, who will endorse Pro Tour, the company's private label golf brand for men, beginning this summer. The Pro Tour line features classic, yet stylish sportswear and quality performance wear and is offered in all Belk stores.

“With every win and strong finish, D.J. Trahan is creating value in the consumer-loyal golf market,” said McKay Belk, president and chief merchandising officer of Belk, Inc. “This year's come-from-behind, three-stroke victory in the prestigious Bob Hope Chrysler Classic elevates D. J. Trahan to the PGA's upper echelon. D.J.'s endorsement of Belk's Pro Tour line will resonate well with our customers who want comfortable, yet classy designs.”

Trahan, who currently boasts seven top 25 finishes, including fourth place at the 2008 U.S. Open Championship, also holds winning titles for the Bob Hope Chrysler Classic in January 2008, the Southern Farm Bureau Classic in 2006 and the Miccosukee Championship on the Nationwide Tour in 2004. Trahan is currently ranked 16th in the Tour's playoff standings.

Marketing plans for the Pro Tour line include scheduled appearances by Trahan at select Belk stores later this year.

D.J. Trahan speaking about his relationship with Belk and Pro Tour apparel: “I'm happy to represent Belk on the PGA Tour. Growing up in the South, I've shopped at Belk stores for years. It's a family-run business that takes care of its customers. Besides my clubs, what I wear is the most important thing I pack each week. Pro Tour clothes are well-made, fit right, come in great colors and designs and the performance features make it easy for me to focus on my game.”

The Pro Tour line includes stylish performance sportswear items that feature wind and water resistance and moisture management.

Born in Atlanta, Ga., D.J. Trahan has been playing golf professionally since 2003. He currently boasts seven top 25 finishes, including fourth place at the 2008 U.S. Open and is ranked 16th in the Tour's playoff standings. His winning titles include the Bob Hope Chrysler Classic (2008), the Southern Farm Bureau Classic (2006), and the Miccosukee Championship on the Nationwide Tour (2004).

Belk Inc


Must ReadView All

Pic: IFC

Apparel/Garments | On 15th Apr 2021

IFC to support Haiti in revamping garment sector

IFC, a member of the World Bank Group, is supporting the garment...

Pic: Sorbis / Shutterstock.com

Textiles | On 15th Apr 2021

US textiles & apparel imports down 6.98% in Jan-Feb 2021

The import of textiles and apparel by the United States decreased by...

Pic: Shutterstock

E-commerce | On 15th Apr 2021

Vietnam companies get Amazon boost to turn into brands

The Vietnam Textile & Apparel Association (VITAS) and Amazon have...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Blockchain is not a silver bullet for each and every problem in supply...

Textile Industry, Head honchos

Textile Industry
Head honchos

The pandemic has reinstated need for organised retail spaces in Tier II...

Textile Industry, Head honchos

Textile Industry
Head honchos

Good tidings expected for textile industry

Alberto Gotti,

Alberto Gotti

Danitech was born from the will of a group of technicians to offer the...

Vikram Juneja,

Vikram Juneja

Jaquard is a training institute providing a highly specialised training...

Dhirubhai & Arvind Shah,

Dhirubhai & Arvind Shah

It supplies synthetic fabrics to top international brands like M&S,...

Brad Holschuh, Wearable Technology Lab, University of Minnesota

Brad Holschuh
Wearable Technology Lab, University of Minnesota

A new study led by researchers at the University of Minnesota's Design of...

Sanjay Raut, Garware Technical Fibres Ltd

Sanjay Raut
Garware Technical Fibres Ltd

Garware Technical Fibres Ltd (formerly Garware-Wall Ropes Ltd) is a...

Shlomzion Chen, Seevix

Shlomzion Chen
Seevix

Seevix Material Sciences Ltd, which develops and manufactures synthetic...

Seema Gujral, Label Seema Gujral

Seema Gujral
Label Seema Gujral

<b>Seema Gujral</b>'s designs for her eponymous label revolve around...

Abhishek Bajaj & Samiksha Bajaj, Samshek

Abhishek Bajaj & Samiksha Bajaj
Samshek

Samshek is a fashion forward tech brand which combines digital experience...

Vidur Adlakha & Riccardo Bennidini, La Fuori

Vidur Adlakha & Riccardo Bennidini
La Fuori

With an active presence in US, Italy and India, clothing brand La Fuori...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search