Home / Knowledge / News / Apparel/Garments / Golfer D.J. Trahan to be the face of Belk Pro Tour Line

Golfer D.J. Trahan to be the face of Belk Pro Tour Line

Aug '08
Belk Inc announced an exclusive partnership with professional golfer D.J. Trahan, who will endorse Pro Tour, the company's private label golf brand for men, beginning this summer. The Pro Tour line features classic, yet stylish sportswear and quality performance wear and is offered in all Belk stores.

“With every win and strong finish, D.J. Trahan is creating value in the consumer-loyal golf market,” said McKay Belk, president and chief merchandising officer of Belk, Inc. “This year's come-from-behind, three-stroke victory in the prestigious Bob Hope Chrysler Classic elevates D. J. Trahan to the PGA's upper echelon. D.J.'s endorsement of Belk's Pro Tour line will resonate well with our customers who want comfortable, yet classy designs.”

Trahan, who currently boasts seven top 25 finishes, including fourth place at the 2008 U.S. Open Championship, also holds winning titles for the Bob Hope Chrysler Classic in January 2008, the Southern Farm Bureau Classic in 2006 and the Miccosukee Championship on the Nationwide Tour in 2004. Trahan is currently ranked 16th in the Tour's playoff standings.

Marketing plans for the Pro Tour line include scheduled appearances by Trahan at select Belk stores later this year.

D.J. Trahan speaking about his relationship with Belk and Pro Tour apparel: “I'm happy to represent Belk on the PGA Tour. Growing up in the South, I've shopped at Belk stores for years. It's a family-run business that takes care of its customers. Besides my clubs, what I wear is the most important thing I pack each week. Pro Tour clothes are well-made, fit right, come in great colors and designs and the performance features make it easy for me to focus on my game.”

The Pro Tour line includes stylish performance sportswear items that feature wind and water resistance and moisture management.

Born in Atlanta, Ga., D.J. Trahan has been playing golf professionally since 2003. He currently boasts seven top 25 finishes, including fourth place at the 2008 U.S. Open and is ranked 16th in the Tour's playoff standings. His winning titles include the Bob Hope Chrysler Classic (2008), the Southern Farm Bureau Classic (2006), and the Miccosukee Championship on the Nationwide Tour (2004).

Belk Inc

Must ReadView All

Pic: Shutterstock

Textiles | On 29th Feb 2020

Nepal's pashmina sector gets European Union boost

A new project funded by the European Union to strengthen Nepal's path ...

Pic: Shutterstock

Apparel/Garments | On 29th Feb 2020

Coronavirus outbreak hits Thai garment industry

The coronavirus outbreak has been affecting the Thai apparel industry ...

Pic: Shutterstock

Retail | On 29th Feb 2020

Indian govt clarifies on sourcing of goods from SEZs

Goods procured from units in special economic zones (SEZs) by...

Interviews View All

Luke Otten, Wigwam Mills Inc

Luke Otten
Wigwam Mills Inc

Wigwam aims to recycle discarded yarn that doesn’t make it through the...

Rahul Bhadani, Looksgud

Rahul Bhadani

Navigating through catalogues is a bit hasslesome

Karin Ekberg, Leadership & Sustainability

Karin Ekberg
Leadership & Sustainability

Sustainable models are beneficial for brands, retailers and manufacturers

Xavier Martinez,

Xavier Martinez

CADT Software & Drafting was founded in Spain in 1987 by Josep...

Verena Ruckh,

Verena Ruckh

Brückner Trockentechnik develops, manufactures and supplies textile...

Shyam Gupta & Ravi Gupta,

Shyam Gupta & Ravi Gupta

Based out of South Delhi, Gargee Designer's provides bespoke formal and...

Sachin Pendharkar, Dieffenbacher India Pvt Ltd

Sachin Pendharkar
Dieffenbacher India Pvt Ltd

Germany-based Dieffenbacher Group is a producer of high-quality composites ...

Justin Chan & Shyam Gollakota, University of Washington

Justin Chan & Shyam Gollakota
University of Washington

A fabric that can store data without any electronics or batteries has been ...

Kazuaki Yazawa, Purdue University

Kazuaki Yazawa
Purdue University

Scientist <b>Kazuaki Yazawa</b> has developed thermoelectric semiconductor ...

Sweta Agarwal, A Humming Way

Sweta Agarwal
A Humming Way

A Humming Way (AHW) is inspired by the old-world regalia of Rajasthan...

Akta Adani, India Boulevard

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Silvia Venturini Fendi, Fendi s.r.l

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search