Home / Knowledge / News / Apparel/Garments / Recreation to promote Gramicci outdoor apparel brand in Canada
Recreation to promote Gramicci outdoor apparel brand in Canada
19
Aug '08
Gramicci is expanding distribution of its outdoor lifestyle apparel brand with the signing of a Canadian distributor, the highly-regarded Recreation Outfitters Inc. (ROI).

The appointment of the Vancouver, B.C.-based firm is expected to generate major growth for Gramicci in Canada, an untapped market where the revitalized apparel brand sees great potential.

Gramicci president Marty Weening views ROI as a perfect fit as his company seeks international growth. "ROI is a highly respected company built on a strong socially conscious foundation," he said. "They understand and share similar business values. We are very happy to be associated with them."

ROI has been distributing unique outdoor brands to Canadian retailers for more than 35 years and has been a brand builder for names such as Deuter, Diamir, Scarpa, Cloudveil, Hestra and Movement.

From its location at the foot of the North Shore Mountains in Vancouver, the company is headquartered in the heart of Canada's outdoor community.

With additional showrooms situated in Toronto and Montreal, and a geographically diverse rep force, ROI services retailers across the country.

Weening said the firm will handle all Canadian accounts for the entire Gramicci line. A new ROI division created for sustainable apparel, called Organic Outfitters, dovetails with efforts behind the company's Greenicci collection of apparel made from organic or recycled fabrics.

"ROI has a keen understanding of Gramicci's deeply rooted brand position, especially the company's Greenicci collection of apparel made from all-organic or recycled fabrics," he commented. "They are very focused on the organic segment and that movement."

Jackie Swanson, general manager of ROI, agrees that the two companies share similar goals. "Responding to the social and environmental concerns of our retailers, ROI began to seek out brands and corporations that offered like-minded solutions," she explained.

"Recently, we have put a lot of energy into developing and training our team in Eco Friendly Apparel for our Outdoor and expanding Eco market. It was Greenicci that lured us, but it was Gramicci that hooked us."

She's confident the retail and consumer demand in Canada is ripe for Gramicci. "Gramicci apparel will be the first piece our market will reach for in their closets," Swanson noted.

"The distinct fabrications and washed-out and weathered garment finishes are so unique, they will sell themselves."

Gramicci


Must ReadView All

Courtesy: ASEAN

Apparel/Garments | On 16th Nov 2018

ASEAN RCEP pushed back to 2019 due to lack of consensus

The Association of Southeast Asian Nations (ASEAN) postponed...

Cotton sector to receive boost in Azerbaijan's Ujar region

Textiles | On 16th Nov 2018

Cotton sector to receive boost in Azerbaijan's Ujar region

Factories for cotton processing, production of cottonseed oil and...

Uzbekistan wants zero EU customs duty on textile products

Textiles | On 16th Nov 2018

Uzbekistan wants zero EU customs duty on textile products

Uzbekistan plans to seek zero customs duty from the European Union...

Interviews View All

Top executives, Textile industry

Top executives
Textile industry

Textile institutes need to change their curriculum

Asim Dalal, Indo Count Retail Ventures

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Top executives, Textile & apparel bodies

Top executives
Textile & apparel bodies

The decision to reduce GST on MMF yarn to 12% is transformational

Anupam Arya,

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Tom,

Tom

<div>Inkbank is a leading supplier of inkjet inks and inkjet printing...

Mark Tokuhara,

Mark Tokuhara

Japan-based FitJoy, a shoe brand for women, has been in the footwear...

Johan Berlin, InvestKonsult Sweden AB

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Mohammad Hassan, Biax Fiberfilm

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Ashok Desai, Bombay Textile Research Association

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Varsha Wadhwa, VW

Varsha Wadhwa
VW

Coming from a family that ran a business of jute and linen mills since...

Pranav Mishra, Huemn

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Hemant & Nandita, Hemant & Nandita

Hemant & Nandita
Hemant & Nandita

The designer duo of Hemant &amp; Nandita are known for being inspired by...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


November 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search