Home / Knowledge / News / Apparel/Garments / Stay cool in Superfine Journeys!!

Stay cool in Superfine Journeys!!

19
Aug '08
Innovative New Zealand outdoor merino apparel retailer Icebreaker is producing the ultimate travel collection two garments that make it easy to pack and go lightly.

Icebreaker's core seasonal collection for spring/summer 2009 is Superfine Journeys, a lightweight system of fine layers designed to travel across seasons and continents.

Customers will be able to minimize their packing and maximize the versatility of their travel wardrobe by buying just two garments – a short-sleeve Superfine Ultralite top to stay cool and odour-free in the heat, and a long-sleeve Superfine Lite top for evenings and colder conditions.

Superfine Ultralite breathes as well as cotton but won't hold odour, while Superfine Lite is cool in the heat and warm in the cold.

Icebreaker's premium merino, grown in the pristine Southern Alps of New Zealand, is the ideal summer fabric because it turns moisture into vapour and dissipates it gradually through the fibre.

While synthetics feel clammy, ultra-breathable merino keeps the body dry and acts as a buffer against changing temperatures.

Merino's natural anti-bacterial properties enable garments to be worn for several days without washing. The fibre doesn't itch, feels as light as silk against the skin, is machine washable and dries in a flash – making it perfect for travellers.

Superfine Journeys includes garments featuring stunning prints and graphics inspired by nature in New Zealand and South America.

An Icebreaker team road-tested Superfine Journeys in Brazil, where its Spring/Summer 09 catalogue was shot. The range performed exceptionally well, withstanding both the tropical heat of the Amazon rainforest and the rigours of filming in the urban jungle of San Paulo.

Best of all, merino is a natural fibre – renewable, biodegradable and sustainably-produced.

Icebreaker


Must ReadView All

Pic: Shutterstock

Textiles | On 25th Feb 2020

Coronavirus may shift buyers to Turkey, fuel cotton growth

The coronavirus outbreak will cause a possible shrinking of China's...

Pic: Walpole/Burberry

Apparel/Garments | On 25th Feb 2020

UK brands working for sustainable future with Walpole

Fourty brands have signed up for the Walpole British Luxury...

Pic: Shutterstock

Apparel/Garments | On 25th Feb 2020

Tough for Vietnamese firms to follow EVFTA rules of origin

Though Vietnamese textile and garment firms are aware of the...

Interviews View All

Top executives, Indian retail players

Top executives
Indian retail players

Walmart's acquisition of Flipkart endorses the humongous opportunities in...

Smarth Bansal, Colorjet India Limited

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Top executives, Textile industry

Top executives
Textile industry

Sustainable fashion is also ‘slow fashion’

Yariv Bustan,

Yariv Bustan

Founded in Israel in 2015, Twine Solutions is a tech start-up that has...

Jason Remnant,

Jason Remnant

<div>Xaar plc develops digital inkjet technology; it designs and...

Mario Castro,

Mario Castro

Fibraltex is an integral factory dedicated to the production of denim...

Paige Mullis, Glen Raven Inc

Paige Mullis
Glen Raven Inc

Paige Mullis discusses the expansion plans of Glen Raven Inc in India, and ...

Robert Brookins, Alexium International

Robert Brookins
Alexium International

Alexium International is a specialty chemical development company...

Hemant Bheda, Arevo

Hemant Bheda
Arevo

Arevo, based in Silicon Valley in California, develops technology to...

Joe Ikareth, Joe Ikareth

Joe Ikareth
Joe Ikareth

<b>Joe Ikareth</b> has a rock-solid fashion and textiles background, which ...

Niti Singhal, Twee In One

Niti Singhal
Twee In One

Best known for convertible clothing, Indian brand Twee In One by designer...

Rajesh Pratap Singh, Rajesh Pratap Singh

Rajesh Pratap Singh
Rajesh Pratap Singh

<div>Ace fashion designer <b>Rajesh Pratap Singh</b> has used Tencel to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search