Home / Knowledge / News / Apparel/Garments / Ashlee Simpson to re-launch Request clothing at Zellers

Ashlee Simpson to re-launch Request clothing at Zellers

Aug '08
It's back to school time again and Zellers has partnered with pop sensation Ashlee Simpson to re-launch Request clothing exclusively at Zellers. Ashlee will visit a Toronto area Zellers store on August 23 to promote the line and meet with her fans.

"I love that Request is a brand that is both stylish and affordable so people can stock up and look cute," said Ashlee Simpson. "I am so excited to come to Toronto and see all my fans. It's been a few years since I have been to Canada and I am really looking forward to the trip!"

Being a lifestyle brand Request covers all age groups, allowing young style mavens to dress each garment up or down with their own personal flare. The trend-minded customer can easily go from casual to dressy by mixing and matching the relaxed Blue Label with the party-ready Black Label.

"Ashlee Simpson is known for her edgy rock star style, said Suzanne Timmins, Fashion Director, Hbc. "She is a trendsetter who adds her own twist to the latest fashions. The expansion of the line also enables us to offer the latest in sportswear to all age groups.

To support the launch of the line, a :30 television spot featuring Ashlee Simpson starts running nationally on August 4th. The TV spot, as well as direct marketing and in-store point of sale materials, are all part of Zellers' current "everything from A-Z" campaign to support the critical Back-to-School period. Details of Ashlee's personal appearance will be
available soon.

The television spot was created by Leo Burnett Toronto in conjunction with the UK animation house, BitState. The commercial features cleverly animated stills of Ashlee Simpson selecting different outfits before a concert. All of this occurs against the backdrop of a textile world.

Cam Boyd, Sr. Copywriter at Leo explains, "We wanted the spot to be reminiscent of the character selection screen you find in a lot of video games. But after collaborating with Bitstate we evolved Ashlee's world to include these intricate textile details. I think the results are a really fresh looking and a great addition to the A to Z Campaign."

"We're excited about this exclusive partnership with Ashlee. The campaign is fun and a departure from traditional apparel advertising. Ashlee is a great endorser for the Request line that is young, stylish and priced right. The clothing line is proof positive to our consumers, that Zellers has everything from A to Z for back to school." said Geoff Hardwicke, Director of Marketing for Zellers

In addition, Zellers has partnered with YTV Next Star in a contest starting August 18th where viewers (ages 13+) can text to win a chance to win a trip for two to Toronto for $1000 Zellers Request shopping Spree and a makeover session with a celebrity stylist.


Must ReadView All

Pic: Shutterstock

Textiles | On 2nd Mar 2021

China plans mega transport network to boost trade, economy

China plans to build a global rapid logistics circle for goods by...

Pic: Shutterstock

Retail | On 2nd Mar 2021

US retail sales projected to exceed $4.33 trillion in 2021:

The National Retail Federation has projected that US retail sales...

Pic: Shutterstock

Apparel/Garments | On 2nd Mar 2021

Garment, hard goods exports in Philippines may hit $2 bn:

Exports of garments and hard goods in the Philippines may reach $2...

Interviews View All

Sunil Rathore, Lacoste India

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Top executives, Textile industry

Top executives
Textile industry

Technical textiles industry moving back to Europe

Textile Industry, Head honchos

Textile Industry
Head honchos

Indian apparel industry looks poised for slow death

Sham Shah,

Sham Shah

Shamal and Shamal Pvt Ltd is into manufacturing and sales of textile...

Zafer Demirel,

Zafer Demirel

Turkey's Canlar Mechatronics is a leading designer and manufacturer of...

Lukas Hartmann,

Lukas Hartmann

Intex Consulting GmbH is a completely integrated enterprise resource...

Pierre Wiertz, EDANA

Pierre Wiertz

Pierre Wiertz talks about the vast world of sustainable nonwovens and...

Wolfgang Plasser, Lenzing AG

Wolfgang Plasser
Lenzing AG

The Lenzing Group is an international company headquartered in Austria...

Tiasha Renganathan, Twinery Innovations by MAS

Tiasha Renganathan
Twinery Innovations by MAS

Twinery-Innovations by MAS is the innovation arm of Sri Lankan company MAS ...

Niti Singhal, Twee In One

Niti Singhal
Twee In One

Best known for convertible clothing, Indian brand Twee In One by designer...

Hemant & Nandita, Hemant & Nandita

Hemant & Nandita
Hemant & Nandita

The designer duo of Hemant & Nandita are known for being inspired by...

Anjali Bhaskar, Samatvam

Anjali Bhaskar

Anjali Bhaskar has an experience of 12 years in the fashion industry. She...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

February 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search