Home / Knowledge / News / Apparel/Garments / Ashlee Simpson to re-launch Request clothing at Zellers

Ashlee Simpson to re-launch Request clothing at Zellers

19
Aug '08
It's back to school time again and Zellers has partnered with pop sensation Ashlee Simpson to re-launch Request clothing exclusively at Zellers. Ashlee will visit a Toronto area Zellers store on August 23 to promote the line and meet with her fans.

"I love that Request is a brand that is both stylish and affordable so people can stock up and look cute," said Ashlee Simpson. "I am so excited to come to Toronto and see all my fans. It's been a few years since I have been to Canada and I am really looking forward to the trip!"

Being a lifestyle brand Request covers all age groups, allowing young style mavens to dress each garment up or down with their own personal flare. The trend-minded customer can easily go from casual to dressy by mixing and matching the relaxed Blue Label with the party-ready Black Label.

"Ashlee Simpson is known for her edgy rock star style, said Suzanne Timmins, Fashion Director, Hbc. "She is a trendsetter who adds her own twist to the latest fashions. The expansion of the line also enables us to offer the latest in sportswear to all age groups.

To support the launch of the line, a :30 television spot featuring Ashlee Simpson starts running nationally on August 4th. The TV spot, as well as direct marketing and in-store point of sale materials, are all part of Zellers' current "everything from A-Z" campaign to support the critical Back-to-School period. Details of Ashlee's personal appearance will be
available soon.

The television spot was created by Leo Burnett Toronto in conjunction with the UK animation house, BitState. The commercial features cleverly animated stills of Ashlee Simpson selecting different outfits before a concert. All of this occurs against the backdrop of a textile world.

Cam Boyd, Sr. Copywriter at Leo explains, "We wanted the spot to be reminiscent of the character selection screen you find in a lot of video games. But after collaborating with Bitstate we evolved Ashlee's world to include these intricate textile details. I think the results are a really fresh looking and a great addition to the A to Z Campaign."

"We're excited about this exclusive partnership with Ashlee. The campaign is fun and a departure from traditional apparel advertising. Ashlee is a great endorser for the Request line that is young, stylish and priced right. The clothing line is proof positive to our consumers, that Zellers has everything from A to Z for back to school." said Geoff Hardwicke, Director of Marketing for Zellers

In addition, Zellers has partnered with YTV Next Star in a contest starting August 18th where viewers (ages 13+) can text to win a chance to win a trip for two to Toronto for $1000 Zellers Request shopping Spree and a makeover session with a celebrity stylist.

Zellers


Must ReadView All

Pic: Shutterstock

Textiles | On 17th Feb 2020

Vietnam textile firms urged to source from Malaysia, India

Pham Xuan Hong, president of Ho Chi Minh City’s textile association,...

Pic: Shutterstock

Textiles | On 17th Feb 2020

Myanmar to initiate measures to improve trade strategies

Myanmar will take measures to raise overseas demand for indigenous...

Pic: PaCT

Apparel/Garments | On 17th Feb 2020

IFC portal to monitor resource usage in Bangla RMG sector

The International Finance Corporation (IFC) has developed PaCT...

Interviews View All

Abhishek Samdaria, Reflete

Abhishek Samdaria
Reflete

GST will certainly reduce a lot of paperwork in future

Karan Toshniwal, Orange O Tec

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Stefan Warnaar, Peak to Plateau

Stefan Warnaar
Peak to Plateau

People are willing to pay for quality and performance

Valter De Carli,

Valter De Carli

Savio Macchine Tessili is at the head of a group that holds a know-how of...

Erik Sy,

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Zennure Danisman,

Zennure Danisman

Since its inception in 1953, Orta Anadolu has been weaving a denim...

Madison Maxey, Loomia

Madison Maxey
Loomia

Loomia designs and manufactures soft circuit systems that can be produced...

Johan Berlin, Investkonsult Sweden AB

Johan Berlin
Investkonsult Sweden AB

Investkonsult Sweden AB are consultants in the nonwoven and absorbent...

Kai Poehler, Voith Paper GmbH & Co. KG

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Adriano Goldschmied, AG Jeans

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Nisha Chanda, Whistling Woods International School of Fashion

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Madhu Jain, Madhu Jain

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search