Colour, key part of clothes purchasing - Study

21 Aug '08

2 min read

A study conducted by International Commission for Colour in Fashion and Textiles (Intercolor) proves that the right colour for the product will raise its added value by 10 to 25 percent, without increasing the cost.

The report also says that an average customer decides to purchase an item within first 7 seconds. However, this '7 second rule' says that during this period the colour of the product accounts for 67 percent of the decision making process.

Intercolor stresses that hue and shades play an extremely important role in the clothing industry. Some patterns and styles in particular colour attract huge demand, whereas same garment in other shades are not salable.

For instance, evening gowns in whites, pastels, shades of red and black fly off the shelves but similar dresses in bright yellow or orange are less preferred.

Meanwhile, shades of yellow, red, orange and vibrant green are popular in traditional outfits.

Same is true for leisure wear, formal wear as well as lingerie and innerwear.

In current times, most clothing retailers and international buyers concentrate on purchasing products according to the ongoing colour trend in the fashion world.

Thus, being aware of the changing trends and applying appropriate colour-scheme to the items has become vital for manufacturers to survive on global arena.

Experts pointed out that focusing on colours is not only essential but also an economic way to upgrade the quality of products.

Fibre2fashion News Desk - China

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