Recently, Huangyuang Group announced that it had successfully opened a seamless innerwear franchise store in Rome, Italy. So, it becomes the first seamless underwear enterprise of China to enter retail market in Italy.
Apparently, this step by a Chinese company attracted a lot of media attention. Several reports stressed that Chinese seamless underwear industry was one of the finest in the world and would have great impact on European markets.
It will intensify the competition level in the industry, forcing local enterprises to offer innovative and high value-added products.
Thus, this will raise European seamless underwear industry to a new level.
Sources say that the Group has put in a lot of effort for this venture, studying the Roman market and gathering newest styles from Italian designers. Huangyuang is expected to offer hundreds of products, including, seamless women and men underwear, T-shirts, swimming wear, and so on.
Huangyuang Group informed that the cost and risk to open a shop in Rome was, indeed, very high. However, now, they hoped to penetrate overseas top-end market through this outlet.
Fibre2fashion News Desk - China
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