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Kyle Busch to showcase M&M'S Firesuit Jacket for NASCAR's Chase

11
Sep '08
Considering Kyle Busch, driver of the No. 18 M&M'S Brand Toyota, is currently ranked number one in the NASCAR Sprint Cup Series and has already reached victory lane eight times this season, few can argue that he has been red hot.

As Busch gears up for the Chase for the Sprint Cup, M&M'S Racing will keep his hot streak alive with a special red firesuit that will feature his racing protege, the Red M&M'S character.

Just like Busch, "Red," as he's commonly known, has been known to get a little rowdy from time to time. Because Busch may have to draw upon his own rowdiness to stay ahead of the pack during the Chase, he's decided to mimic his friend Red by sporting his own red firesuit.

Beginning with the Sylvania 300 on September 14, 2008 at the New Hampshire Motor Speedway, Busch will wear the red firesuit for seven of the remaining ten races that will feature M&M'S brand chocolate candies as the primary sponsor.

"I can't wait to kick off the 2008 Chase in style," said Kyle Busch. "This new M&M'S red firesuit is really cool. Red has been riding along with us all season, so hopefully he can help us keep this momentum going as we go through the Chase and run for a championship."

Fans nationwide can also sport Kyle's signature red-themed Chase look by purchasing special edition gear. The "Kyle Busch Rowdy Red Signature Line" features a jacket, T-shirt and hat, which will be available online specialty retailers and at each of the final ten NASCAR race locations.

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