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Shopko adds new women's apparel brands

19
Sep '08
Shopko is expanding its offerings in Women's apparel to include national brands that meet the lifestyle needs of its female customer. Shopko successfully launched national Juniors and Young Men's brands for the back-to-school season. Now, its mom's turn to discover fashion, quality, and value at this convenience-oriented store.

Beginning in September, Shopko will carry Sag Harbor, Gloria Vanderbilt, Norton McNaughton, and Briggs New York. These new brands offer a selection of current styles and silhouettes that fit her everyday life and complement her personal style. From an updated classic look to the latest trend -- whether an outfit for the workplace or a day off -- Shopko now offers wardrobe solutions for every lifestyle.

The Sag Harbor brand is synonymous with the updated classic look offering versatile pieces appropriate for the workplace or an afternoon of shopping. Gloria Vanderbilt merges designer style with affordability to provide great fitting denim and casual pants with built-in slimming solutions for a flawless look.

Norton McNaughton provides a comfortable updated career look with all the latest details, including rich fabrics, novelty trims, and fluid silhouettes. Also launching this fall is Briggs New York, the brand known for its classic yet comfortable tailored slacks.

In addition, Shopko is adding national brands to its Accessories area with Sag Harbor handbags and a collection of fashion jewelry by Nine & Co., a division of Nine West. Sag Harbor handbags interpret popular trends with fashion details, quality hardware, and quality materials while offering exceptional value. Tailored earrings, bracelets, and necklaces by Nine & Co. provide the perfect finish to everything from career to casual looks.

"Our customers have told us they want more fashionable and relevant clothing, and we are excited to bring these national brands to the Shopko customer," said Jill Soltau, Shopko Senior Vice President, General Merchandise Manager of Apparel and Accessories. "We will continue to respond to the needs of our customers, building on Shopko's commitment to deliver great merchandise and value."

Shopko Stores Operating Co LLC


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